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PharmaSmart, Microlife partner to provide integrated screening system

BY Alaric DeArment

ROCHESTER, N.Y. — PharmaSmart International and Microlife will offer an integrated assessment of cardiovascular health risk factors to healthcare providers under a new partnership between the companies.

PharmaSmart and Microlife said they would bring together their technologies, market presence and expertise to provide pharmacists, payers and providers with an integrated patient diagnostic screening system, with combined screening venues to include community pharmacies, workplaces, homes, medical clinics and ambulatory monitoring. PharmaSmart is a manufacturer of health kiosks and related services that works with pharmacy retailers, workplaces, military bases, health clinics and hospitals in North America. Microlife, based in Taiwan, manufactures medical measurement devices for clinical and home use.

The partnership will include an integration of Microlife’s Watch BP product line into PharmaSmart’s BPT Suite data network, which in turn delivers patient-specific biometrics electronically to providers and patients through electronic health record integration and to patients through mobile devices and Web portals.

"Millions of Americans are walking around with hypertension, atrial fibrillation and other risk factors that are undetected or misdiagnosed," PharmaSmart president Fred Sarkis said. "During our exploratory discussions, we found that Microlife and PharmaSmart are aligned in our commitment to improving the quality and quantity of diagnostic measurements globally. Working together, we can offer the healthcare system a multitiered solution for population screening that just doesn’t exist today."


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CSPN joins medication adherence network

BY Alaric DeArment

BURLINGTON, Mass. — A network of more than 200 specialty pharmacies has joined a provider of direct-to-patient medication adherence programs.

Adheris, a subsidiary of inVentiv Health, announced that the Community Specialty Pharmacy Network had joined its network. The CSPN includes about 220 member pharmacies serving more than 100,000 patients in 49 states. Adheris’ network includes more than 21,000 pharmacies.

"Our partnership with Adheris will result in a great aid to our compliance efforts fo the patients served by our pharmacy partners," CSPN VP industry relations Nick Calla said. "Adheris is an expert in the field of patient communication and adherence activities."


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Giant-Carlisle introduces healthy-food checkout lanes

BY Alaric DeArment

RICHMOND, Va. — Eight supermarkets in the Richmond, Va., area are using one of the most important parts of the store to promote healthy eating: the checkout lane.

Martin’s Food Markets, part of the Ahold USA’s Giant-Carlisle chain, announced it had partnered with the Richmond City Health District and Greater Richmond Fit4Kids in launching "Healthy Ideas" checkout lanes at the stores. Items will include fruit, nuts, snack packs from the store’s Nature’s Promise natural and organic section, nutrition bars and 100% fruit juice.

"Martin’s is excited to be the pioneer grocery store in the Richmond area to offer healthy food and beverage items in select checkout lanes," Martin’s Food Markets nutritionist Valerie Waters said. "We think our moms and dads, in particular, will appreciate a checkout lane with items that are not full of added sugar and unhealthy fats, which tempt all of us on our way out of the store."

Last year, Midwestern supermarket chain Hy-Vee debuted a similar concept with its Blue Zones checkout lane, which features foods like granola bars, dried and fresh fruit, soy nuts and string cheese.

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