HEALTH

PharmaCline announces plans to launch antibiotic

BY Michael Johnsen

SIOUX FALLS, S.D. — PharmaCline on Thursday announced it has secured the worldwide rights for drug delivery technology and existing antibiotic products from Phillips Co. that will enable production of a well-tolerated and broad-spectrum topical antibiotic.

According to the company, many people have unwanted allergic responses and localized dermatitis from ingredients in conventional triple antibiotic products. No such problems have been reported to date with the PharmaCline products, the company stated, due to the use of tetracycline and its historically safe profile. Tests show that the new antibiotic product is effective against topical Gram-positive and Gram-negative bacteria.

PharmaCline currently is in the process of securing capital to support upcoming U.S. and international product launches. Human field studies are ongoing, as well as preclinical work at a leading pharmacy school in the United States, the company stated. Products initially will be available online and then will be launched into specific U.S. markets with more traditional campaigns directed at healthcare providers and pharmacies.

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Trojan shows off personal massagers in New York with marketing campaign

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight on Thursday evening kicked off a guerrilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

"Between the overwhelmingly positive feedback on our vibration innovations and recent studies, we know that people are using [personal massagers] more than ever," said Bruce Weiss, VP marketing for Trojan sexual health products. "We’re hoping to use the Trojan Vibrations Tour as a ‘vehicle’ to further encourage an open dialogue about [massagers], especially now that they are readily available on drug store shelves and at mass retailers across the nation."

The truck also will offer the first access to the new Trojan Twister Intimate Massager.

On July 28 and 29, the Trojan Truck hit hot spots across New York with samples and giveaways at every stop. In addition, each night, sexual health educator and author, Logan Levkoff will conduct "truck-side" interviews with prominent sexual health and relationship personalities for a webcast featured on TrojanVibrations.com and Facebook.com/TrojanVibrations.

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Tylenol to revise dosing instructions for extra-strength product

BY Michael Johnsen

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare on Thursday announced plans for new dosing instructions, lowering the maximum daily dose for single-ingredient Extra Strength Tylenol (acetaminophen) products sold in the United States from eight pills per day (4,000 mg) to six pills per day (3,000 mg).

"Acetaminophen is safe when used as directed," McNeil Consumer VP OTC medical affairs and clinical research Edwin Kuffner said. "But, when too much is taken … it can cause liver damage. Some people accidentally exceed the recommended dose when taking multiple products at the same time, often without realizing they contain acetaminophen or by not reading and following the dosing instructions."

McNeil has informed the Food and Drug Administration that the new dosing instructions will appear on Extra Strength Tylenol product packages in the United States beginning in fall 2011.

McNeil also will be lowering the maximum daily dose for regular strength Tylenol and other adult acetaminophen-containing products beginning in 2012.

In addition to the new dosing instructions on the OTC label, McNeil recently launched Get Relief Responsibly, a national initiative designed to educate consumers about the appropriate use of prescription and OTC medications, particularly those containing acetaminophen, and the importance of reading and following medication labels. As a part of this initiative, the Tylenol website has been enhanced to include interactive tools to help consumers identify products that contain acetaminophen.  

McNeil also announced that it will be introducing bottle cap messaging on select Extra Strength Tylenol products. The bottle cap messaging is a message printed directly on bottle caps to remind consumers to always read and follow the label instructions. This messaging is planned to appear on select Extra Strength Tylenol caps starting in 2012.  

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