HEALTH

Pharmaca picks up the pace

BY Michael Johnsen

Pharmaca Integrative Pharmacy is targeting three new store openings in 2011 and between three and six new stores each year through 2015. It’s a pace that would put the company at approximately 44 locations in time for the chain’s 15th anniversary, Mark Panzer, Pharmaca president and CEO, recently told Drug Store News. 


In November 2010, Pharmaca opened the doors to its new prototype in Menlo Park, Calif., which features expanded facings in such categories as “rest and relaxation,” health monitoring and beverages, a category that includes the fast-growing probiotic niche. 


Pharmaca also recently revamped its e-
commerce site, a factor that should drive revenue growth through 2011. The site showcases more than 4,500 products ranging from vitamins, supplements and herbs to personal care items, eco-home products and beauty essentials in hard-to-find brands. “We’ve got product that is high-value, low-cube and easy to ship that should be able to compete with the [specialty vitamin chains] on e-commerce,” Panzer said.

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‘Defend’-ing against cold and cough

BY Michael Johnsen

LOS ANGELES — Hyland’s is looking to parlay its success across its 4Kids line of homeopathic solutions into the adult section with the launch of the Hyland’s Defend line. The company already is recognized by parents for cold relief, with Hyland’s Cold & Cough 4Kids product sales growing by 250% per year, according to the company. 


SymphonyIRI Group has Hyland’s liquid cough-cold offerings at $5.6 million in sales across food, drug and mass (excluding Walmart) for the 52 weeks ended March 20 — up 388.4%.


The Defend line includes three SKUs — Cold & Cough, Cold & Cough Nighttime and Sinus.

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WAG monitors diabetes meter sales

BY Michael Johnsen

Comparison shopping across blood-glucose meters couldn’t be easier than at Walgreens. Pictured here at a store just outside of Baltimore, customers can hold and feel the individual monitors and review individual bullet points as part of this pull-box display. Located just outside the pharmacy waiting area, the display also is ideal for quick and easy pharmacist recommendations. 


Walgreens first started employing pull-box displays to showcase its meter offerings in June 2006, and the displays help drive sales. A manufacturer of pull-boxes suggested that electronics retailers have estimated sales increases of between 25% and 40% of digital cameras, cell phones and MP3 players due 
to pull-box displays. In addition to helping drive the purchase decision, the merchandising display also helps reduce the number of product returns on the back end.

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