BEAUTY CARE

P&G’s Tampax, Always brands come together for new Radiant collection

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has introduced its new Radiant collection, which includes a complete offering of tampons, pads, liners and wipes from the company’s Tampax and Always brands. The collection marks P&G’s first cross-category product initiative.

The Radiant collection includes Tampax tampons, Always Infinity pads, Always Incredibly Thin Liners and Always Radiant Wipes-to-Go that are packaged with a stylish new look. Its launch also marks the first time that P&G Fem Care is using real girls in their advertising, showcasing the women who inspired the Radiant collection.

To help find the ultimate collection of standout girls, Radiant is partnering with PopSugar, which is featuring Radiant in its contest encouraging girls to share what makes them stand out — their style, talents, smarts and interests.

Girls can upload photos and describe their passion for the chance to star in a PopSugar video and receive $5,000.

 

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Rite Aid sponsors Revlon Run/Walk for Women

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid will be among the industry sponsors of a benefit for women’s cancer research, the retail pharmacy chain said Thursday.

Rite Aid announced that it would field run-walk teams for the Entertainment Industry Foundation Revlon Run/Walk for Women events in New York and Los Angeles, while Revlon will donate $25,000 in Rite Aid beauty product sales. The retailer also will offer Revlon coupons online and will sell exclusive nail polish shades.

The New York event, which takes place on Saturday, will be led by a pace car carrying Melissa Moulton of Mansfield, Mass., who won a contest to name a new nail polish shade by telling the story of co-worker Robin DiFlaminies, who continued to work from home while fighting cancer. The shimmery, light-pink shade will be named "Strength of Pink."

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P&G beauty brands to support youth sports in partnership with Team USA for 2012 Olympics

BY Antoinette Alexander

CINCINNATI — Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

P&G’s commitment to youth sports expands on its partnership with USA Gymnastics, Alicia Sacramone and Natalie Coughlin for the London 2012 Olympic Games, and its global marketing partnership with the International Olympic Committee through the 2020 Olympic Games.

Supporters can join forces with P&G Beauty brands, including Always, Aussie, Clairol Nice ‘n Easy, CoverGirl, Crest 3D White, Herbal Essences, Ivory, Olay, Pantene, Secret, Tampax and Venus, to raise money for the P&G|Team USA Youth Sports Fund by “liking” P&G Beauty on Facebook. The company will donate $1 for every “like” the Facebook page receives, up to $100,000.

Beginning in June, Facebook users can participate in P&G’s Make Waves experience, a custom application designed to bring girlfriends together to show support for each other, Team USA athletes and Olympic Games hopefuls. Make Waves allows young women to participate in themed digital “waves,” invite girlfriends to join and keep the momentum going through the Olympic Games in London.

Also beginning in June, Pantene Pro-V will launch Facebook and Twitter social media campaigns with Olympic Swimmer and Pantene Pro-V brand ambassador Natalie Coughlin. Fans can follow Coughlin on her journey by using and following #GoGold on various social media platforms. Each time a consumer uses #GoGold, Pantene Pro-V will make a charitable donation to the P&G|Team USA Youth Sports Fund, up to $100,000.

The additional $200,000 will be raised via sales; with every $50 purchase of P&G Beauty products from Always, Aussie, Clairol Nice ‘n Easy, CoverGirl, Crest 3D White, Herbal Essences, Ivory, Olay, Pantene, Safeguard, Secret, Tampax and Venus, through June 5, P&G will donate $10 to the P&G|Team USA Youth Sports Fund. P&G Beauty’s contribution, along with the $500,000 from sales and donations raised through P&G’s "Thank You, Mom" program, support the company’s plan to raise $5 million globally to help establish and sustain youth sports programs around the world.

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