P&G’s Steele to retire, business units to be consolidated
CINCINNATI — Procter & Gamble on Tuesday announced that Robert Steele, vice chairman of global health and well-being, will retire effective Sept. 1.
Steele oversees oral care, feminine care, personal health care, pet care and snacks for P&G.
Between now and September, Steele will serve as vice chairman of healthcare strategy, reporting to P&G chairman, president and CEO Robert McDonald.
"Robert has been and remains an outstanding leader whose impact on P&G stretches across the company and will endure for decades to come," McDonald said. "He led P&G’s North America business from 2000 to 2006, delivering six consecutive years of value-share growth, and he played a pivotal role in the successful integration of Gillette’s North America commercial operations. More recently, he has revitalized our global health and well-being strategy and portfolio, focusing on businesses where P&G can win long term."
As part of this management change, P&G will consolidate its current three global business units into two: beauty and grooming, and household care. The oral care and feminine care businesses will become part of P&G’s beauty and grooming GBU, and will be lead by Ed Shirley, P&G’s vice chairman of global beauty and grooming. The personal health care, pet care and snacks businesses will become part of P&G’s household care GBU, which will be lead by Dimitri Panayotopoulos, who is vice chairman of P&G’s global household care business.
Summer’s Eve kicks off creative campaign
LYNCHBURG, Va. — Summer’s Eve debuted "Freshen Up In Between," a new campaign that includes print and online ads that capture women’s views of hygiene and the role hygiene plays in their lives.
The campaign marks a new communication strategy, as well as a new look and feel for the brand. The brand extension includes a customer newsletter "Get Personal Girl Talk" with LifeScript.com, a custom branded radio station on Pandora.com, quick health and body tips on SheKnows.com and a custom photo gallery of the Academy Awards on TVGuide.com.
The campaign was developed with The Richards Group.
"The campaign gives a glimpse into the life of today’s dynamic woman and how Summer’s Eve products, such as the cleansing cloths and feminine wash, can fit into her daily routine, whether that’s after working out or freshening up before dinner with friends," said Angela Bryant, senior brand manager of feminine hygiene for Fleet Labs, which manufactures Summers’ Eve.
Skin care: Anti-aging goods perk up sales
As expected, advancements in technology and women’s reluctance to trade down in a segment that promises to ward off the signs of aging have spelled continued growth for anti-aging skin care products.
“Manufacturers continue to introduce new active ingredients … while advanced anti-aging formulas are spilling over from the premium segment into the mass channel,” stated Euromonitor International in its most recent U.S. skin care report.
The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.