HEALTH

P&G’s Prilosec OTC sponsors second annual Madden Most Valuable Protectors Award

BY Michael Johnsen

NEW YORK — Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

The award honors the NFL’s best offensive line for the 2010 NFL regular season. Fan voting, which will be available through Jan. 21, serves as the final piece in determining this season’s “best protectors” in the NFL.

Throughout the regular season, Madden tracks the top offensive lines in the NFL and narrows the finalist list to five candidates.

The recipient of this year’s Madden Most Valuable Protectors Award presented by Prilosec OTC will be announced Feb. 2.

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Trojan products on display at CES

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

"These products are among the most well-researched, innovative sexual health products in the world," stated Jim Daniels, VP marketing for Trojan brand condoms and vibrating products. "What better place than CES to demonstrate the technological achievements of our talented engineers and showcase our role in taking pleasure to an entirely new level?"

Trojan Vibrating Twister joins the Trojan Vibrations pleasure line and features multiple customized settings at a suggested retail price of $59.99. The Vibrating Pulse is being offered for $24.99 online at TrojanVibrations.com. Vibrating Pulse will be available at retail later in the year.

The BareSkin condoms are 40% thinner than standard Trojan condoms, the company stated. Both BareSkin and Ecstasy Fire & Ice are sold for an average SRP of $9.99.

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Oregon, Gaiam partner on wellness products at electronics show

BY Michael Johnsen

LAS VEGAS — Oregon Scientific and Gaiam on Wednesday announced a new wellness-bent product offering that includes low-profile heart-rate monitors with touchscreen technology; USB-powered air sanitizers; massagers for the head, back and body; and ultrasonic diffusers and heated candles for aromatherapy, which will be introduced first to buyers attending the Consumer Electronics Show.

Each product in the line will include a Gaiam Wellness DVD that features such yoga instructors as Rodney Yee providing a comprehensive approach to stress-free living.

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