P&G’s new Crest Be aims to offer ‘unexpected experience’
CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.
The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.
“Crest is always looking at trends to develop products that give consumers a unique yet effective experience,” stated Rishi Dhingra, marketing director for P&G. “Crest Be was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes not only provide the foundational benefits needed for oral health, but also allow for an unexpected experience through flavors that offer personal expression.”
Crest Be Lime Spearmint Zest starts out with a fresh, juicy and fragrant taste and finishes with a touch of lingering coolness. The lime enhances and complements the spearmint flavor.
Crest Be Vanilla Mint Spark plays off of a favorite combination with two notes that blend well. The vanilla provides a contrast to the sharpness of the peppermint, and this toothpaste will leave a unique minty aftertaste that is cool and refreshing.
Crest Be Mint Chocolate Trek opens with a creamy cocoa flavor that provides an indulgent and decadent experience. The cocoa flavor evolves into a minty cool sensation and ends with a lingering fresh feeling.
The new Crest Be toothpastes will begin to be available the first week of February and will retail for $4.99 each.
SheaMoisture to sponsor Korto Momolu collection at NY Fashion Week
AMITYVILLE, N.Y. — Hair and skin care brand SheaMoisture has announced that it is the official sponsor of the Korto Momolu Fall/Winter 2014 Collection at New York Fashion Week.
SheaMoisture brand ambassadors, celebrity makeup artist Jackie Gomez and celebrity hair stylist Diane C. Bailey, will create trend-setting runway looks for the show.
Momolu will debut her military-inspired "Urban Coup" collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women’s wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman’s lifestyle.
The show will preview SheaMoisture’s "A Better Way to Beautiful" cosmetics collection, which launches exclusively at Target stores this spring, with Gomez serving as brand ambassador and makeup artist. The makeup is shea butter-based with certified organic and natural ingredients, and features customizable palettes in two sizes. The paraben-free collection includes a CC cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.
Momolu’s show also will feature hair styled with SheaMoisture Hair Care.
"Fashion accentuates and enhances every woman’s inner beauty, which is a mission at SheaMoisture," said founder and CEO Richelieu Dennis. "Partnering with a community-minded, innovative designer like Korto is the perfect fit for our brand because she understands our vision for a better way to beautiful."
Zapzyt expands portfolio, unveils new packaging
NEW YORK — Zapzyt skin care, which is distributed by Waltman Pharmaceuticals, is expanding its portfolio with new Pore Treatment Gel.
The new ZAPZYT Pore Treatment Gel is a spot treatment designed to cut through greasy skin and penetrate pores bringing the medication to the heart of the pimple. This product is especially effective for people with sensitive skin, containing aloe vera and other botanicals, which help reduce stinging, burning and redness caused by other acne treatments. It also contains linoleic acid to strengthen skin walls helping to reduce inflamed, swollen pimples.
Along with adding to their product line, ZAPZYT is introducing a new package design. The package will be transitioning from its traditional white and orange to a vibrant blue and orange. The new packaging is designed to communicate the effectiveness of the products in an easy-to-understand format.
The transition to the new package design will be taking place in January, along with the introduction of the new Pore Treatment Gel.