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P&G’s new Bounty product rolls across America

BY Allison Cerra

CINCINNATI Procter & Gamble’s new Bounty Huge Roll is on a journey to help those in need, with the paper towel brand pledging to make a $50,000 product donation to five local food banks nationwide with the help of consumers in local communities.

The Bounty Huge Roll is making stops in San Antonio, Texas; Grand Rapids, Mich.; Cincinnati; Natick, Mass., and North Bergen, N.J., and Bounty will donate the paper towels raised for the food banks in each local market at the end of the cart’s cross-country journey. At each stop, consumers who come out to see the Bounty shopping cart will be able to pick up coupons for the new Bounty Huge Roll to test in their own homes.

“Just as the new Bounty Huge Roll aligns with our commitment to provide consumers with huge value, our goal through this campaign is to make a huge difference in the lives of those in need,” said Chris Brown, Procter & Gamble marketing brand manager, Bounty. “Local food banks are critical to serving people in need in communities across the country, and our hope in pledging to raise $50,000 worth of paper towels, is to incite people into action so together we can make a difference.”

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Yoplait goes Greek

BY Allison Cerra

MINNEAPOLIS Yoplait is debuting its newest yogurt product in the dairy aisle.

Available in four delicious flavors, strawberry, blueberry, honey vanilla and plain, Yoplait Greek has a unique thick and creamy texture. The new yogurt is available nationwide for a suggested retail price of $1.19 per 6 oz. cup. Each 6 oz. cup plays 12g of protein and no fat.

To celebrate its new Greek yogurt, Yoplait has teamed up with new epic feature film, “Clash of the Titans,” and actress Izabella Miko, who plays Athena.

“I loved playing Greek Goddess Athena – it definitely brought me closer to my own inner goddess. I admired her strength and independence,” said Miko, “and of course she was the goddess of wisdom, so something wise I do is take care of myself. That’s why I love the new Yoplait Greek yogurt – it tastes great and it’s so good for you – packed with protein, high in calcium and vitamin D.”

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Hershey’s revitalizes Kisses brand with new promotions

BY Allison Cerra

HERSHEY, Pa. According to the annual Harris Poll brand equity survey, Hershey’s Kisses is the most recognizable brand in the United States.

For more than 100 years, consumers have enjoyed the one-of-a-kind shape, silver foil, signature plume and delicious taste of Hershey’s Kisses chocolates. To recognize this honor, Hershey’s is inviting their fans to celebrate with a sweet line-up of exciting promotions, new advertisements and a delicious new Hershey’s Kisses chocolates recipe available exclusively at www.kissescookies.com.

Among the promotions:

  • Kisses Movie Night: Starting April 1, Hershey’s is giving away a free movie ticket with the purchase of four 10 oz. bags or larger of Hershey’s Kisses chocolates, Hershey’s Miniatures, Reese’s Peanut Butter Cups or York Peppermint Patties
  • Back to School with Hershey’s Kisses chocolates: Starting in June, Hershey’s Kisses chocolates will celebrate Back-to-School and “back-to-normal” with 10% bonus bags, making it easier for moms to create special treat occasions for the whole family
  • Fall Baking with Americans’ Beloved Treat: As the must-have ingredient for fall and holiday baking, Hershey’s Kisses chocolates will be announcing a special promotion for all those bakers looking to sweeten the season
  • Building off of the momentum from last year’s “Factory” commercial, Hershey’s Kisses chocolates has launched a new series of television and print ads to celebrate the one-of-a-kind taste of Hershey’s Kisses Brand Milk chocolates. A new national commercial began airing Feb. 22 that highlights the magical process of creating Hershey’s Kisses chocolates – from making the perfect “Kiss” shape in the factory to creating special moments at home. Additional TV commercials featuring Hershey’s Kisses with almonds and Hershey’s Kisses chocolates with caramel will follow throughout the year and print ads are scheduled to run from March through May.

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