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P&G’s Future Friendly launches Find Your Footprint program

BY Allison Cerra

CINCINNATI Procter & Gamble’s Future Friendly is launching an education program for schools nationwide with the help of the National Geographic Society.

Find Your Footprint is an integrated in-school conservation education program that focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest, with the goal being to reduce of our environmental footprint.

Rules and details about how to enter and who is eligible are available at Nationalgeographic.com/findyourfootprint.

“We know that children can inspire more sustainable lifestyles. By supporting interactive conservation tools like Find Your Footprint, Future Friendly will help educate and motivate families to make simple changes in their homes and schools that add up to meaningful reductions in our environmental footprint,” said Maurice Coffey, marketing director for P&G Future Friendly. “We’re equally excited that this announcement represents the next step in our partnership with National Geographic to promote conservation-minded lifestyles through dynamic communications.”

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Nasoya launches Super Hummus

BY Allison Cerra

AYER, Mass. Nasoya has introduced a new hummus product that features soybeans and less oil than the leading hummus brand.

New Super Hummus substitutes low-protein chickpeas with soybeans, which are naturally high in protein. The recipe also reduces the amount of added oil and replaces water with protein rich soymilk.

Available in classic original and spinach garlic, Super Hummus retails for $3.99 per 10-oz. container.

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Special K aids weight-loss goals with more fiber

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg’s Special K brand has been reformulated to include more fiber.

Special K cereals with added fiber now will be available at stores nationwide. The reformulation shows the brand’s commitment to assisting consumers to meet their weight-management goals, Kellogg said.

“We’re excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K brand,” said Jesper Lund Jacobsen, senior brand manager, Special K brand. “Special K cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals.”

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