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P&G’s Children’s Safe Drinking Water program to aid Pakistan flood victims

BY Allison Cerra

CINCINNATI Procter & Gamble’s not-for-profit program is teaming up with the U.S. State Department’s Pakistan Relief Fund.

P&G said its Children’s Safe Drinking Water program will provide 28 million PUR water treatment packets to help flood victims in Pakistan. The program utilizes PUR packets, a water-purifying technology developed by P&G and the Centers for Disease Control and Prevention, to help reduce sickness and death resulting from drinking contaminated water. One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.

"P&G’s commitment to help in times of natural disasters is how we fulfill P&G’s purpose to touch and improve lives," said Bob McDonald, P&G chairman, president and CEO. "P&G is eager to bring clean drinking water to the people of Pakistan by partnering with USAID and the U.S. State Department’s Pakistan Relief Fund so that our many partners in Pakistan can provide more than a quarter of a billion liters of clean drinking water."

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Genesis Today breathes new life into juice line

BY Allison Cerra

AUSTIN, Texas Genesis Today has launched a new advertising campaign for its line of superfruit juices.

This multichannel campaign, which includes print, broadcast, out-of-home and online spots, will encourage consumers to rethink their usual morning glass of orange juice through bold taglines that include: "Orange Juice Had A Good Run" and "Our Juice Can Beat Up Your Juice."

In line with the campaign, all Genesis Today 100% superfruit juice blends — available in acai berry, cranberry goji, pomegranate and berries with resveratrol and veggie blast — will tout new label and bottle designs, as well as updated recipes for two of the juices. The rollout for these changes is slated to begin this month.

In addition to the 100% superfruit juice blends, Genesis Today also produces a line of pudding, superfruit vitamin chews and nutritional supplements. Genesis Today products are available at such retailers as Walmart, Sam’s Club, Whole Foods Market and H-E-B.

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Olivari offers consumers Mediterranean flavor

BY Allison Cerra

ROME, N.Y. A new brand of Mediterranean olive oil that features a pop-up pourer has hit store shelves.

Olivari premium olive oils are ideal for cooking, offering a subtle, fruity aroma and fresh flavor that reflects the authentic Mediterranean diet and provides a perfect substitute for butter, margarine, cooking fats and high-calorie dressings.

 

"So many people think of olive oil as a commodity item, but Olivari mediterranean olive oil offers more for consumers," said Eryn Balch, marketing manager for Olivari. "Our exclusive pop-up pour spout makes it easier to use and enjoy. Its authentic Mediterranean roots encourage enjoying the simple things in life — good food, good friends and good times."

 

Olivari olive oils are available in a 17-oz. bottle for $5.99.

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