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P&G’s Always brand launches ‘Give a Girl a Break’ initiative

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

“Women help and inspire each other every day, but unfortunately that is not always how women are portrayed. Even a little encouragement from another woman can spark amazing accomplishments and we want to celebrate women supporting other women,” stated Sarah Innes, P&G North America FemCare marketing director. “We are proud to launch ‘Give a Girl a Break’ as an inspiring example of what can be achieved by a community of women who encourage each other to pursue their passions. We hope many will join Always in this effort and help demonstrate how women are stronger together.”

The “Give a Girl a Break” will engage the Always Facebook community to commit to helping other women and support the filmmakers’ journey.

How it works: “Give a Girl a Break” features three teams of female filmmakers as they create short films showing how support from other women can make a difference. During the production, the Always community has a chance to engage with the teams and their stories through:

  • Exclusive behind-the-scenes videos;
  • Facebook updates from the sets;
  • Twitter chats with the filmmakers and María Marín;
  • Photos and updates documenting the journey.

Upon completion, all three films will debut on the Always Facebook page where fans can vote in different categories to show the filmmakers their support.


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Nielsen identifies top 14 CPG products over past two years

BY Michael Johnsen

PHOENIX — Nielsen on Tuesday awarded its 14 Breakthrough Innovation Winners for 2013 at the company’s Consumer 360 event here. 

“What’s fascinating about this year’s Breakthrough Innovation Award winners is their diversity,” stated Rob Wengel, SVP innovation, Nielsen. ”No matter the industry or category, Breakthrough Innovation is possible where there is a vision for innovation, pervasive leadership to drive support, and alignment throughout the organization to make it happen.“

The winners are:

  • Allegra Allergy;
  • Colgate Optic White;
  • Dannon Oikos Greek Yogurt;
  • Downy Unstopables In Wash Scent Booster;
  • Fiber One 90 Calorie Brownies;Magnum Ice Cream;
  • Milo’s Kitchen Home-Style Dog Treats;
  • MiO Liquid Water Enhancer;
  • Monster Rehab;
  • Velveeta Cheesy Skillets;
  • Reese’s Minis;
  • Skinny Cow Candy;
  • Sparkling ICE; and
  • Special K Cracker Chips.

This is the second year that Nielsen has presented the award. Nielsen conducted an extended analysis of 3,439 new consumer product introductions in the U.S. during 2011 to determine which products demonstrated breakthrough results. To earn the title of Breakthrough Innovation Winner, a product needed to deliver a new value proposition to the market, generate year-one U.S. sales of $50 million or greater in Nielsen-measured channels (including food, drug, convenience, dollar club and mass) and achieve at least 90% of year-one sales in year two. This measure confirms a sustained level of consumer demand while allowing for some revenue consolidation during the transition from trial to repeat, the company stated. 

“Breakthrough Innovation companies achieve uncommon results because of their ability to pursue, shape, develop and activate insights that deliver what consumers demand,” noted Taddy Hall, SVP Nielsen. “These winners challenged convention and triumphed by expanding or transforming categories. It is through their unencumbered, demand-driven development that Breakthrough Winners create visible separation from the pack.”


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3-D kiosk maker expands Rite Aid partnership after 10-store pilot

BY Alaric DeArment

CHATSWORTH, Calif. — The maker of a line of 3-D kiosks is installing them at 200 Rite Aid stores in New York and Los Angeles after the completion of a 10-store pilot program last year.

Provision Interactive Technologies said Tuesday that it had entered a multi-year deal with Rite Aid to install its 3-D Reward Centers, which generate 3-D holographic videos, information about the Wellness+ loyalty card program and promotions.

"These kiosks provide convenient access for our Wellness+ members to better maximize the value they can get from our program, providing meaningful savings right at the point of purchase on featured products and services advertised on the Provision network," Rite Aid VP marketing Craig Riner said. "They also represent another way we are trying to leverage technology in our stores to create a more engaging experience for our customers."

After installing the kiosks at 200 stores in the New York and Los Angeles markets, the companies will start a phased rollout at additional stores. In addition to the 3-D holographic display, the units have 2-D interactive touch screens that provide access to promotions, rewards, coupons, product samples and Wellness+ information.


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S.MOSHER says:
Jun-08-2013 02:16 am

Very much looking forward to seeing Rite Aid's 3D Kiosk progam installed/implemented at many more locations. Hard work & perseverence is certainly paying off for the proverbial 'little train that could'. As evidenced by this recent introduction, just one of many 'rite' moves for Rite Aid!

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