P&G warns of upcoming price hike
CINCINNATI Rising prices for raw materials will soon affect consumers who buy Procter & Gamble products.
Home-care products, such as air-fresheners and cleaning detergents, will experience wholesale price increases ranging from 2 to 10 percent. Affected products include Dawn and Cascade dish detergents, Mr. Clean cleaning solution and Febreze air-freshening spray.
Hair-care products will experience a similar increase, while soaps and deodorants will increase in price by about 13 percent. Fabric softeners will have increases of 3 to 10 percent, while shaving gels and foam will increase by around 10 percent.
Keyshia Cole signed as face of Smooth Touch styling products
NEW YORK Ethnic hair care company Luster Products has signed R&B singer, songwriter and producer Keyshia Cole to be the face of Luster’s Pink Brand Smooth Touch.
Launching the new ad campaign, “Get Used to the Attention,” the company was looking for a spokesperson that exhibited the genuineness and authenticity that mirrored the mindset of today’s young, urban consumer as trendsetter, social networker and entertainment seeker.
Matlock Advertising & Public Relations is Luster’s agency of record for integrated marketing and strategic branding.
“We share with Matlock that we wanted a spokesperson that felt like, looked like and engaged the emotional touch points of the target. Through our efforts and understanding of the target audience, they brought us a spokesperson that definitely adds a ‘smooth touch’ to our positioning and marketing initiatives,” stated Luster’s director of marketing Brenda Turner.
On the market for nearly 10 years, Smooth Touch is getting a new look that includes integrating Cole on product packaging and advertising. In stores this summer will be Luster’s Pink Brand Smooth Touch relaxer system, styling and maintenance products.
Clio debuts new colors and patterns for Palmperfect shaver
BOSTON Clio Designs has introduced for 2008 the Palmperfect shaver now in designer patterns and colors.
The new designer patterns and varieties will be available in the fall at most major retailers for $9.99.
The cordless palmperfect shaver is made with three-times polished stainless steel blades, a 3-volt motor and a soft, rubber, no-slip grip for a close and comfortable shave.
“The teen demographic is the best at expressing themselves through their personal style, so we decided to utilize some cutting edge printing technology to roll out new versions of the shaver in trendy, cool patterns,” stated Jamie Leventhal, the founder of the company.