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P&G, Walmart continue initiative with third family movie

BY Allison Cerra

CINCINNATI Procter & Gamble and Walmart are continuing their Family Movie Night initiative with a third made-for-TV family film.

The companies said that "A Walk in My Shoes," starring Nancy Travis, Philip Winchester and Yara Martinez, will premiere on Dec. 3 on NBC. The film builds on the success of the first two films in the Family Movie Night initiative, "Secrets of the Mountain" and "The Jensen Project."

"A Walk in My Shoes" also will feature a soundtrack produced by music mogul Randy Jackson that includes songs from such artists as Michael Johns, Judgement and Walking In Space, P&G and Walmart said. The "A Walk in My Shoes" DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Dec. 4.

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Report: FDA to crack down on alcohol-energy combo drinks

BY Michael Johnsen

NEW YORK — The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol and caffeine as soon as Nov. 17, The New York Times reported Monday, citing unnamed state law enforcement officials across several states.

 

The New York Times report suggested the FDA may issue warning letters as a first step toward removing the products from the market.

 

 

At issue are safety concerns surrounding the combination beverages — which typically contain as much as 12% alcohol and as much caffeine as one cup of coffee. Several studies have suggested people become more intoxicated and engage in riskier behavior consuming the caffeinated alcohol drinks as compared to people drinking alcohol alone, the Times reported.

 

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Tim Cost joins PepsiCo

BY Allison Cerra

PURCHASE, N.Y. — A former Wyeth executive has been named PepsiCo’s EVP global corporate affairs.

Tim Cost, who will report to PepsiCo chairman and CEO Indra Nooyi, officially will join the company Dec. 1. In the newly created position, Cost will be responsible for strengthening and protecting PepsiCo’s corporate reputation and strategically aligning its communications, public policy, foundation, investor relations, global health and agricultural policy, and regulatory agendas.

Cost joins PepsiCo from APCO Worldwide, a public affairs and strategic communications firm, where he was EVP. Prior to that, he served as SVP corporate affairs for pharmaceutical company Wyeth, prior to its acquisition by Pfizer last year.

"As the role of corporations in society continues to evolve, it is critical that we be very thoughtful, strategic and consistent in how we reach out to our many different stakeholders," said PepsiCo chairman and CEO Indra Nooyi. "Tim is a very talented leader whose depth and breadth of experience will help us take a holistic view of our external relations and forge strong, productive and mutually beneficial relationships, consistent with our global commitment to performance with purpose."

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