News

P&G, Walmart celebrate 2012 Olympics with ‘Tour of London’ display

BY Antoinette Alexander

AMERICAN CANYON, Calif. — In honor of American athletes competing in this summer’s Olympic Games, Procter & Gamble, a Worldwide Olympic Partner, has teamed up with Walmart to bring the “Tour of London” to the United States via a recreation of London.

The 535-sq.-ft. London recreation has been constructed at a Walmart in American Canyon, Calif., and features iconic London landmarks and symbols, including Big Ben, the London Eye and red double-decker buses. The display, designed by Saatchi and Saatchi X, was formally unveiled in time for the opening weekend of the 2012 Olympic Games.

“The display celebrates our dedicated athletes and creates a unique in-store shopping event that customers will remember for years to come,” stated Stuart Heflin, P&G’s brand manager for the Walmart global consumer team. “P&G is behind the Olympic Games and our athletes 100%. We want to give people who can’t travel to Europe the opportunity to feel some of the excitement of the games here at home.”

The Big Ben is 21 ft. tall and includes a working clock in the tower that chimes every 15 minutes. The replica of the London Eye stands 18 ft. tall and rotates just like the world’s largest observation wheel. There are three 8-ft.-tall double-decker buses, two featuring front window-mounted television screens airing P&G Olympic Games-themed commercials. Educational maps featuring facts about the landmarks are posted and available for self-guided tours.

The London landmarks are surrounded by a variety of Olympic Games-branded P&G products. P&G’s tribute to the London 2012 Olympic Games will remain at the American Canyon store until Aug. 10.

In related news, P&G will host on Aug. 2 American Olympic icon Peggy Fleming at an autograph signing for associates and customers at the American Canyon Walmart store. Fleming is an icon of American athleticism and artistry since capturing the gold medal in ladies’ singles figure skating at the Olympic Winter Games in Grenoble, France in 1968.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Nivea launches ‘Kiss of Style’ cap design contest

BY Antoinette Alexander

NEW YORK — Beiersdorf’s Nivea brand has announced the launch of its first-ever Nivea "Kiss of Style" design contest, which will give one winner the opportunity to design a limited-edition cap for Nivea Lip Care that will be sold in stores.

The contest kicked off on Aug. 1 exclusively on Nivea’s Facebook page and will showcase a variety of chic design patterns. Participants will be able to look to Charlotte Ronson, who created a limited-edition design in support of the contest, for inspiration. Ronson also has partnered with Nivea to serve as the contest’s celebrity judge.

Entries will be hosted on Nivea’s Facebook page through Aug. 22, and then the panel of judges will select the top 10 finalists. On Sept. 5, the finalists will be announced and then consumers will be able to log on to Nivea’s Facebook page to vote for their favorites. The winner will be announced on Sept. 20 and the winning design will come to life at retail in 2013.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Costco’s same-store sales up 5% in July

BY Marianne Wilson

ISSAQUAH, Wash. — Costco posted a 5% increase in same-store sales in July, helped by strong sales at its U.S. stores. But the stronger dollar and lower gas prices pressured its results.

Same-store revenue at U.S. locations open was up 7% for the period ended July 29. The figure was flat for its international stores.

Taking out the impact of lower gas prices and a stronger dollar, same-store sales rose 7% for the month. In the U.S., the metric was up 8% while overseas it rose 7%.

Total revenue for July increased 8% to about $7.3 billion from $6.7 billion.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES