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P&G updates Pampers Cruisers, announces special promotion with Target

BY Drug Store News Team

MINNEAPOLIS — Responding to customer feedback, Procter & Gamble announced that it has improved its Pampers Cruisers diaper line to include improved softness, a 20% longer absorbent patch and new "Sesame Street" designs.

"We are really excited to offer these new and improved diapers," said Tricia Higgins for Pampers external relations. "We have listened to what parents really like about our diapers and responded by adding those features, such as the softness from Swaddlers, to our Cruisers diapers, which are available in sizes 3 and 4."

The revamped Cruisers line is available at retailers nationwide. In addition, as part of the launch of the new Pampers Cruisers, Target will feature in-store displays and high-value gift cards with select purchases, as well as offer up to $5 in coupons for Pampers. Special offers also will be available through August on both Target and Pampers Facebook pages.

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Seneca Farms makes healthier snack chips line gluten-free

BY Drug Store News Team

YAKIMA, Wash. — Seneca Farms announced that its entire line of healthier snack chips, including apple chips, sweet potato chips and crisp onions, are now gluten-free.

According to the company, these snacks are manufactured at Seneca Farms’ Yakima, Wash., plant, which recently implemented a strict gluten-free processing environment. 

"Our goal at Seneca is to provide great-tasting, healthier snack options for everyone. Our gluten-free processing environment ensures that even more consumers can now enjoy our sweet potato chips, apple chips and crisp onions," said Katherine Sheldon, VP category management for Seneca Foods. "Reports show that more and more people are selecting  gluten-free products. Seneca’s snacks meet that need and provide consumers with tasty, yet healthier, snack alternatives."

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Mars Chocolate sweetens final space shuttle launch with personalized M&M’S

BY Gail Hoffer

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that it is commemorating the final mission of Space Shuttle Atlantis by providing the crew — as well as NASA personnel at both launch control at Kennedy Space Center in Cape Canaveral and mission control at Johnson Space Center in Houston — with personalized versions of its M&M’S brand candy. 

M&M’S have been a part of every space shuttle mission since Columbia first launched on April 12, 1981, Mars Chocolate North America reported. M&M’S are included in NASA’s space food system, as well as featured on the International Space Station menu. 

“We’ve been honored to fly on more than 130 missions with hundreds of American heroes over the last three decades,” said Debra Sandler, chief consumer officer for Mars Chocolate North America. “It’s bittersweet to see this program, which has inspired millions to reach for the stars, come to an end, but we wish the crew of Atlantis a safe and successful mission.” 

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