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P&G updates financial guidance, unveils preliminary outlook for FY2013

BY Allison Cerra

CINCINNATI — Procter & Gamble has trimmed its financial outlook for its April-June 2012 quarter and has unveiled preliminary guidance for fiscal year 2013.

Speaking at the Deutsche Bank Global Consumer Conference in Paris, P&G board chairman, president and CEO Bob McDonald said, "we are making the necessary adjustments to our growth strategy to increase focus on our core business and to achieve more balanced growth across geographies, product categories and the top and bottom lines."

For the April-June 2012 quarter, P&G said organic sales growth now is expected to be in the range of 2% to 3%, compared with a prior range of 4% to 5%, while net sales are expected to be in the range of -2% to -1%, compared with a prior range of an increase of 1% to 2%. Core earnings per share for the quarter now are expected to be in the range of 75 cents to 79 cents per share, compared with prior range of 79 cents to 85 cents.

Meanwhile, for fiscal year 2013, organic sales are expected to increase in the range of 2% to 4%, while core EPS are expected to be in-line to up mid-single digits percentage versus fiscal 2012 results.

P&G said it expects to deliver improved results by continuing to be the industry leader in innovation, by driving productivity improvements and cost savings at an accelerated pace and by improving the consistency of execution in all facets of its operations. P&G reiterated its objective to deliver $10 billion in cost savings by the end of fiscal year 2016, a program that includes a reduction of approximately 5,700 nonmanufacturing roles by the end of fiscal year 2013.

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CRN releases comprehensive book tracking clinical studies for dietary supplements

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday released its comprehensive report titled "The Benefits of Nutritional Supplements (4th Edition)." The updated book, which assesses the current state of the science on the health benefits associated with select nutritional supplements, finds consistent and adequate use of these products contributes to overall health and wellness throughout all age groups, lifestyles and life stages.

“What is so important about this book is that instead of looking at individual studies, one at a time, and asking consumers to make decisions based on what often is a flip-flop of results, this book tracks the research so that individual studies can be placed in an overall context, more effectively reflecting the overall state of the science,” stated CRN president and CEO Steve Mister, who wrote the introduction to the book. “Science is complex and constantly evolving, at times in unpredictable ways. The book addresses that evolution.”
 
Specifically, the report addresses the current state of the science regarding multivitamins and other supplements, including antioxidants (vitamins C and E), calcium, long chain omega-3 fatty acids (fish oils), vitamin D, vitamins B-6 and B-12, fiber and folic acid. It includes studies that demonstrate benefit as well as studies with null results and also addresses studies that purport to have found harm.

The report also addresses who needs dietary supplements, who takes dietary supplements and who recommends dietary supplements, to include primary care physicians, OB/GYNs, cardiologists, dermatologists, orthopedists, nurses, nurse practitioners, pharmacists and registered dietitians.
 
“In updating the fourth edition of the report, we highlighted current research demonstrating the health benefits provided by consistent use of many of these nutrients," stated the report’s author Annette Dickinson, past president and current consultant for CRN. "And because we evaluate relevant scientific studies throughout the report, it was essential for us also to delve into the current debate over nutrient benefits — what is working, what could be improved and what many experts in the field suggest.”
 
The updated report also reviews issues surrounding supplements and mortality, as well as the importance of select nutrients during key life stages, including during pregnancy and throughout the aging process.

CRN has made "The Benefits of Nutritional Supplements" available at no charge here.


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Sneaky Pete’s brings oat-based beverage to masses

BY Allison Cerra

BUTLER, N.J. — An all-natural oat-based beverage recently made its market debut.

Sneaky Pete’s, which officially made its debut back in March, utilizes a proprietary oat bran concentrate and features erythritol and rebaudioside-A as primary ingredients to provide consumers with a way to get their fiber intake via a great-tasting beverage, the company said.

"The average adult struggles to get the minimum recommended daily fiber; it’s a serious problem," Sneaky Pete’s Beverage founder and CEO Pete Stilianessis said. "For me, the American Dream means finding ways to help people lead healthier lives, while enjoying great-tasting food products."

Sneaky Pete’s was brought to market by Keen Marketing and Manufacturing, a company founded by Stilianessis’ childhood friend Jerry Bello.

"Sneaky Pete’s meets a demand in the market that hasn’t before been met. We’re proud to help bring such a wholesome and innovative beverage to market," said Bello, who also serves as CEO of Keen.

Sneaky Pete’s touts 40 calories per serving and is available in Apples Away, Peach Perfection, Grape Escape, Raspberry Beret and Mango Mystique flavors. The line is available at such retailers as Albertsons, Genuardi’s, Giant Eagle, Hy-Vee, King Soopers, Meijer, Safeway, Von’s and more.

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