BEAUTY CARE

P&G underscores ‘Have You Tried This Yet?’ with BrandSampler, eSaver

BY Allison Cerra

CINCINNATI — Procter & Gamble is emphasizing its "Have You Tried This Yet?" campaign by offering consumers two new ways to test out P&G brands.

P&G is encouraging consumers to sign up for BrandSampler on the Have You Tried This Yet? website, where shoppers can gain samples of the campaign’s latest product innovations, including Crest 3D White Strips and Herbal Essences Touchably Smooth, and also opt-in to receive coupons for other P&G brands as well. In addition to the BrandSampler, P&G also is offering its eSaver, through which consumers can download coupons totaling more than $54 in savings with their own online shopper card.

In related news, P&G has tapped "Mythbusters" host Kari Byron to create unique brand demonstration videos for the "Have You Tried This Yet?" program to help bring to life the everyday science behind some of the campaign’s participating brands.

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Remington launches mobile e-commerce site

BY Antoinette Alexander

MADISON, Wis. — Remington, a maker of men’s and women’s grooming and styling products, has introduced a mobile site designed to enhance consumers’ shopping experience, just in time for the holiday shopping season.

Consumers now are able to easily access a mobile-optimized Remingtonproducts.com from their smartphones, in addition to traditional online shopping or visiting one of the brand’s mass retailers.

For the first time ever, mobile access to the Web exceeded desktop-computer based access and by 2015, U.S. mobile commerce sales are expected to hit $31 billion, the company stated. Even in the instance where purchases are not made, consumers are increasingly using their mobile phones to do research both at shelf and on the go.

"The mobile segment is exploding and we wanted to provide our consumers with the resources to make the most informed purchasing decisions possible," stated Ryan Koechel, Remington’s e-commerce manager.

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L’Oréal completes acquisition of Clarisonic maker

BY Antoinette Alexander

NEW YORK — L’Oréal has completed its acquisition of sonic skin care device manufacturer Pacific Bioscience Labs, which makes the Clarisonic family of products.

In early November, the two companies signed a merger agreement paving the way for L’Oréal USA to buy Pacific Bioscience Labs. The shareholders of Pacific Bioscience Laboratories have approved the transaction.

The move gives L’Oréal access to patented sonic skin care technology, enabling the company to acquire strategic positions in the skin care devices category.

Clarisonic is sold mainly throughout the United States and also is present in the U.K., Australia, Mexico, Canada and the Far East. It is sold through a distribution network, which includes dermatologists and cosmetic surgeons, spas, prestige retail, e-tail, television shopping and Clarisonic.com. In fiscal year 2010, Clarisonic achieved net sales of $105 million.

"Clarisonic is a strategic acquisition for L’Oréal," stated Nicolas Hiéronimus, president of L’Oréal Luxe. "Devices are emerging globally as an important new skin care category. Clarisonic is the most successful and fast-growing premium brand in this category, and we will roll it out internationally as well as enhance our service experience in our luxury counters."

Pacific Bioscience Laboratories will remain in its new corporate headquarters and manufacturing facility in Redmond, Wash. The site is expected to become another hub of innovation for L’Oréal in the United States.

Pacific Bioscience Labs’ management team will stay with the company in their respective roles, and David Giuliani will retain his title as CEO, L’Oréal stated.

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