HEALTH

P&G, Teva enter partnership

BY Alaric DeArment

CINCINNATI — Procter & Gamble and Teva Pharmaceutical Industries will bring their over-the-counter product lines and capabilities together in a deal they expect to be completed this fall.

P&G and Teva announced Thursday a new partnership that will combine P&G’s brand building, innovation and marketing capabilities with Teva’s geographic reach, research and development capabilities, regulatory and manufacturing experience and product portfolio. The partnership will include a joint venture combining Teva’s and P&G’s OTC businesses in all markets outside North America — markets that generated sales of more than $1 billion last year.

Both companies stand to benefit considerably, with Teva seeing an expansion to its OTC product offerings and to its position with major pharmacy customers worldwide, and P&G seeing accelerated expansion of such iconic brands as Vicks, Metamucil and Pepto-Bismol. The companies also hope to take advantage of Rx-to-OTC switches and market the resulting products in markets around the world, including North America.

“This unique partnership positions P&G and Teva to be a leading player in the consumer healthcare industry,” P&G chairman, president and CEO Bob McDonald said. “This is a remarkable opportunity to accelerate growth for both companies’ OTC businesses. Together, we will serve more consumers in more parts of the world more completely by increasing access to high-quality, affordable over-the-counter medicines.”

Teva, based in Jerusalem, currently is the world’s largest manufacturer of generic drugs, and is one of the world’s largest drug makers overall. “We are extremely pleased to be joining forces with Procter & Gamble, the world leader in brand building and innovative go-to-market capabilities,” Teva president and CEO Shlomo Yanai said. “This partnership will create value by immediately expanding the number of channels and geographies in which each company’s OTC products will be sold. Together, we will develop a new platform with the potential to reshape the entire global OTC market.”

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Carex to debut bath suction handle

BY Allison Cerra

OAKLAND, Calif. — Carex has introduced its Ultra Grip bath suction handle, the brand’s first and only product with suction power.

Featuring dual-locking suction cups, the Ultra Grip bath suction handle holds tightly to any flat, smooth and nonporous surface. It also features indicators that change from red to green when the bar has been properly fastened.

Carex’s new product will be available at select retailers next month, including Target, H-E-B, Fred Meyer and Shopko, for a suggested retail price of $14.99.

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NPA names winners of annual awards

BY Allison Cerra

WASHINGTON — The Natural Products Association has named the winners of its 18th annual NPA Awards, which will be presented this June during the association’s annual trade show and convention.

The 2011 NPA Awards recipients are:

  • President’s Award: David Seckman, former executive director and CEO for NPA;

  • Burton Kallman Scientific Award: Anthony Almada, who co-founded such companies as Experimental and Applied Sciences, ImagiNutrition and Fein Innovations;

  • Rachel Carson Environmental Award: Paul Anastas, an assistant administrator for the Environmental Protection Agency’s Office of Research and Development;

  • Industry Champion Awards: Frank Lampe, co-founder of Natural Business Communications; Howard Schiffer, founder of Vitamin Angels; Debra Short, co-owner of House of Health, a small natural products retail chain; and Marc Ullman, chair of the Legal Advisory Counsel of the Natural Products Foundation;

  • Clinician Awards: James LaValle, educator, clinician and founder of the LaValle Metabolic Institute; and Michael Lyon, medical and research director of the Canadian Center for Functional Medicine; and

  • Socially Responsible Retailer Award: Community Foods Co-op, which has been in operation since 1970.

"The NPA Awards celebrate people and companies who inspire us with their accomplishments and innovation, as well as their support of the natural products industry in America," said John Gay, NPA executive director and CEO. "NPA is proud to honor these award winners, and we hope they serve as an inspiration to others."

The NPA Awards will be presented during Natural Products Association MarketPlace in Las Vegas.

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