P&G, Target think pink for breast cancer awareness
CINCINNATI Procter & Gamble will sell limited-edition "pink" products at Target and will distribute a special edition of its BrandSaver coupon booklet to benefit the National Breast Cancer Foundation.
Some of the limited-edition pink products available at Target include: Tide, Downy, Bounce, Swiffer, Bounty, Pantene, CoverGirl, Olay and Venus. Additionally, a special edition of the P&G BrandSaver coupon booklet will be included in newspapers delivered to more than 57 million homes across the country on Sept. 26. For every BrandSaver coupon redeemed from the booklet at any participating retailer, a two-cent donation will be made to the NCBF. The donations will be used by NBCF to fund education programs across the country.
A total of 3 billion coupons will be distributed. This uncapped donation from P&G will be solely based on the number of coupons redeemed starting Sept. 26. The donations will be used by NBCF to fund education programs across the country.
"This October, during Breast Cancer Awareness Month, consumers can help contribute to breast cancer early detection efforts simply by clipping our P&G BrandSaver coupons, and redeeming them at their local Target," said Janet Fletcher, associate director of marketing strategy and scale at P&G. "With the help of Target guests, Procter & Gamble will make a large and impactful donation to the National Breast Cancer Foundation."
Kaz launches ‘Cold and Flu Central’ Facebook page
SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.
The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.
Jennifer Trachtenberg, chief pediatric officer for RealAge.com, is the featured pediatrician on the site. In addition, two other experts will be providing tips to fans on how to stay healthy this winter: Jim McDevitt, an instructor at the Harvard School of Public Health and certified as an industrial hygienist by the American Board of Industrial Hygiene; and Ted Myatt, a senior scientist at Environmental Health and Engineering. Myatt also is the biological safety officer at Brigham and Women’s Hospital and the Harvard Institute of Medicine in Massachusetts.
To help drive interest in the site, Kaz will be giving away one Vicks Cool Mist humidifier, Vicks digital thermometer or Braun ThermoScan ear thermometer each week.
Jerry Barnes receives lifetime achievement award from GMDC
COLORADO SPRINGS, Colo. The Global Market Development Center last week awarded its 2010 Lifetime Achievement Award to Jerry Barnes at its Health Beauty Wellness Marketing Conference in Orlando, Fla.
GMDC annually bestows this honor on a person who has contributed significantly to the general merchandise and health, beauty and wellness industries, as well as to GMDC through his or her leadership.
“Jerry’s contributions have been very unique, as he served as a key leader as both a member and as a senior manager on our staff,” stated David McConnell, GMDC president. “Jerry had a very successful career inside the industry, which began in the late 1960s when he joined Fleming Foods in Topeka, Kan. In 1982, he left Fleming to go to Carr-Gottstein Foods in Anchorage, Alaska, where he served as corporate VP merchandising and GMDC’s chairman,” McDonnell added. “I think Jerry did his most significant work on behalf of GMDC when, as chairman of the board, he helped facilitate the merger between GMDC and the former National Association of Service Merchandising in 1994. In his many years as a staff member, he has truly served as a catalyst for membership growth and expansion as he’s captured the trust of the membership through his knowledge of the business and passion for GMDC.”
Jerry Barnes has been a regular participant at GMDC Marketing Conferences for more than 20 years and served as chairman of the association in 1994. Since 1996 he has served on the GMDC staff in his role as VP member services.