HEALTH

P&G, Target think pink for breast cancer awareness

BY Allison Cerra

CINCINNATI Procter & Gamble will sell limited-edition "pink" products at Target and will distribute a special edition of its BrandSaver coupon booklet to benefit the National Breast Cancer Foundation.

Some of the limited-edition pink products available at Target include: Tide, Downy, Bounce, Swiffer, Bounty, Pantene, CoverGirl, Olay and Venus. Additionally, a special edition of the P&G BrandSaver coupon booklet will be included in newspapers delivered to more than 57 million homes across the country on Sept. 26. For every BrandSaver coupon redeemed from the booklet at any participating retailer, a two-cent donation will be made to the NCBF. The donations will be used by NBCF to fund education programs across the country.

A total of 3 billion coupons will be distributed. This uncapped donation from P&G will be solely based on the number of coupons redeemed starting Sept. 26. The donations will be used by NBCF to fund education programs across the country.

"This October, during Breast Cancer Awareness Month, consumers can help contribute to breast cancer early detection efforts simply by clipping our P&G BrandSaver coupons, and redeeming them at their local Target," said Janet Fletcher, associate director of marketing strategy and scale at P&G. "With the help of Target guests, Procter & Gamble will make a large and impactful donation to the National Breast Cancer Foundation."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Kaz launches ‘Cold and Flu Central’ Facebook page

BY Michael Johnsen

SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.

 

The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.

 

 

Jennifer Trachtenberg, chief pediatric officer for RealAge.com, is the featured pediatrician on the site. In addition, two other experts will be providing tips to fans on how to stay healthy this winter: Jim McDevitt, an instructor at the Harvard School of Public Health and certified as an industrial hygienist by the American Board of Industrial Hygiene; and Ted Myatt, a senior scientist at Environmental Health and Engineering. Myatt also is the biological safety officer at Brigham and Women’s Hospital and the Harvard Institute of Medicine in Massachusetts.

 

 

To help drive interest in the site, Kaz will be giving away one Vicks Cool Mist humidifier, Vicks digital thermometer or Braun ThermoScan ear thermometer each week.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Lobbyists respond to Senate’s delay to review food safety bill

BY Allison Cerra

WASHINGTON A coalition of lobbying groups urged the Senate on Monday to review and pass pending food safety legislation before November elections.

The Food Marketing Institute, which backed the bipartisan bill, issued a statement Monday that the organization was "disappointed" that the Senate elected not to review the Food and Drug Administration Food Safety Modernization Act before the midterm elections. The bill passed in the House of Representatives last year.

 

"The most important goal of America’s food retailers and wholesalers is to provide nutritious, safe, high-quality and affordable food," said FMI president and CEO Leslie Sarasin. "We all have a responsibility to work together to improve the safety of our food supply. We believe the focus should be on trying to prevent problems before they occur by providing the FDA the necessary resources and authority to help the agency protect our food supply."

 

 

Similarly, the Grocery Manufacturers Association said on Capitol Hill Monday that “the [FDA Food Safety Modernization] Act is too important to delay its passage any further,” noting that the bill’s passage would provide the FDA “with the resources and authorities the agency needs to help strengthen our nation’s food safety system by making prevention the focus of our food safety strategies,” said Scott Faber, GMA VP federal affairs.

 

The FDA Food Safety Modernization Act will enhance public health and safety by requiring all food companies to develop a food safety plan, adopting a risk-based approach to inspection and improving the safety of imported food and food ingredients.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES