BEAUTY CARE

P&G supports NFL Play 60

BY Allison Cerra

CINCINNATI — As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL’s campaign to fight childhood obesity and promote health and wellness among kids nationwide.

Through P&G’s donation, NFL Play 60 has allowed the league to create health centers, rehab playgrounds, purchase sports equipment and help thousands of children lead happier, healthier lives, according to the company.

"P&G is proud to have provided season-long support of NFL Play 60 to help thousands of kids lead happier, healthier lives," said Anne Westbrook, corporate communications leader, U.S. sports marketing at P&G. "P&G’s mission is to touch and improve the lives of our consumers, which is why fighting childhood obesity, which affects one-third of our nation’s children, is so important to us."

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Organix broadens portfolio with at-home straightening system

BY Antoinette Alexander

NEW YORK — Vogue International’s Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.

Made with the same scent as the Organix nourishing coconut milk collection, the blend of organic cocoa nut oil with keratin proteins promises to strengthen and soften the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses, according to the company.

Like all other Organix products, the Ever Straight Brazilian keratin therapy collection is packaged in eco-friendly bottles manufactured from materials containing recycled post-consumer resin. All labels are printed using environmentally friendly inks and compostable label film made from annually renewable resource corn, not from petrochemicals.

The Organix Ever Straight Brazilian keratin therapy collection includes:

  • 30-day smoothing treatment ($14.99): This formaldehyde-free smoothing treatment infuses a keratin complex into the hair cuticle to help reduce up to 95% of frizz and curl. Ever Straight Brazilian keratin therapy 30-day smoothing treatment can be used on all hair types, including chemically treated hair. The treatment remains in hair for 48 hours, and during this time, the hair cannot become wet or bent. After treating the hair, the user must only use sulfate- and sodium chloride-free products to avoid breakdown of the keratin. Results typically last 30 days depending on hair texture, according to the company;

  • Shampoo ($7.99);

  • Conditioner ($7.99);

  • Flat iron spray ($7.99); and

  • Anti-breakage serum ($7.99).

The Ever Straight Brazilian keratin therapy collection is available at Walmart, Walgreens, CVS, Rite Aid, Duane Reade and Meijer.

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Nature’s Gate, Radius co-promote oral care products

BY Antoinette Alexander

CHATSWORTH, Calif. — In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature’s Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands’ products via each other’s websites.

During the month, in recognition of National Children’s Dental Health Month, Nature’s Gate will offer 40% off of a Radius purchase with every Nature’s Gate order placed via ShopNatures-Gate.com. Radius also will offer 40% off of a Nature’s Gate toothpaste purchase with every toothbrush purchase made via its website, RadiusToothbrush.com.

"We chose Radius as a partner because we share important core values: the desire to both promote the health and well-being of the end user, as well as that of the environment," stated Jennifer Schweitzer, Nature’s Gate brand manager. "In addition to promoting oral health, both brands incorporate environmentally friendly materials into their products and packaging, including natural, recyclable and post-consumer recycled materials."

Nature’s Gate toothpastes include the AntioxiDental blend of seven oral health botanicals that are designed to work to protect teeth and soothe gums. Ginger and bisabolol, derived from the candeia tree, work synergistically to help reduce gum irritation and inflammation. Cranberry, pomegranate and white tea help prevent bacteria from forming on teeth, inhibiting gum disease. Grapeseed extract helps reduce the level of bad-breath-causing bacteria as aloe vera’s antiseptic properties fight germs while soothing gums. All of the products also include a new, gentle, biodegradable and sulfate-free surfactant system derived from coconut oil.

Nature’s Gate toothpaste collection contains 100%-natural flavors and is free of fluoride, sulfates, parabens, phthalates, artificial flavors, sweeteners, colors and animal byproducts, and is not tested on animals. The Nature’s Gate toothpaste collection is packaged in cartons printed with soy ink, made from 100% recycled material, of which at least 50% is post-consumer recycled.

Source reduction is a major philosophical component of Radius’ design approach. Radius makes its own products, recycling all imperfect products and producing no waste materials, the company stated. The toothbrush is made of cellulose, derived from sustainable-yield forests. All packaging is recycled and/or recyclable.

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