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P&G rolls out honey-infused cough-cold line to mommy bloggers

BY Michael Johnsen

SAN DIEGO — Procter & Gamble last month introduced its latest innovation across its Vicks cough-cold franchise — Vicks Nature Fusion, a line of cough-cold products infused with a bit of honey in place of artificial flavors — at the BlogHer 2011 conference, the world’s largest conference for women in social media that boasted around 3,600 attendees this year.

The lineup includes four formulas: Vicks Nature Fusion Cold & Flu Relief caplets, Vicks Nature Fusion Nighttime Cold & Flu, Vicks Nature Fusion Cough & Chest Congestion, and Vicks Nature Fusion Cough.

Vicks Nature Fusion is labeled for adults and children 12 years of age and older. Suggested retail price for all formulations falls between $6.99 and $8.99.

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LiveWire launches three new energy chews

BY Michael Johnsen

ANAHEIM, Calif. — LiveWire Energy on Tuesday announced the line extension of its energy chews with three new flavors: cinnamon fire, sour apple and dark roast coffee. LiveWire Energy chews are a portable and pocket-sized alternative to energy drinks or shots.

“The energy products category is estimated to grow to more than $19.7 billion by 2013," stated Bill Hodson, LiveWire CEO. "Within that sector, there is an evolution taking place. Consumers that embraced energy drinks and supplements are looking for an energy boost that is more convenient and less expensive. … With our chews, there is no need for refrigeration; they taste great, and at about 50 cents a piece, they are the best value on the market today.”

LiveWire Energy chews are made from a proprietary blend of B vitamins and taurine (an organic amino acid), ginseng and caffeine in a format that is low in sugar, calories and carbohydrates.

The three new flavors will be available for purchase in October. Suggested retail price for a two-piece package is $1.19, and an eight-piece matchbox is $3.99. Additional sizes and packaging are available, the company reported.

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CRN posts letter to the editor that JAMA declined to publish

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Tuesday posted a letter to the editor challenging an article critical of dietary supplements that was published July 5 and in the July 27 issue of the Journal of the American Medical Association.

JAMA had declined to publish the letter, CRN reported.

"In his July 5 article about regulatory and public health issues relating to dietary supplements, communications professor Bryan Denham offers up an inaccurate history of dietary supplement regulation, which unfortunately readers may accept at face value," opened Annette Dickinson, former president and current consultant for CRN. "This short letter will address only a few of the more egregious factual errors."

In the letter, Dickinson challenges several statements regarding the history of dietary supplement regulation. "Denham is entitled to his own opinion about dietary supplements, but he is not entitled to his own version of the facts," Dickinson concluded. "He calls for a more sophisticated discussion of the regulatory issues and public health concerns relating to dietary supplements, but his article fails to contribute to that end."

For a full account of the letter and the factors that led up to CRN’s posting of the letter online, click here.

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