BEAUTY CARE

P&G rolls out Crest Whitestrips Advanced Seal

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the introduction of its new Crest Whitestrips Advanced Seal, an adhesive formulation that temporarily molds the strip to users’ teeth.

“Because this revolutionary new technology allows for a great fit and seal, users can have the confidence to whiten anywhere, anytime. Whether you’re on the go, talking on the phone or drinking water, new Crest Whitestrips Advanced Seal allows you to go about your day without interruption, all while achieving your most beautiful, whiter smile,” stated Sunny Jain, associate marketing director, North American Oral Care at P&G.

The new strips feature four layers in one thin, flexible strip. A special outer layer holds the strip securely on teeth. A whitening layer delivers the same whitening ingredient used by professionals, while the inner mesh layer keeps the whitening ingredient firmly on teeth and prevents the gel from spreading to other areas of the mouth. The final release liner provides the strips with stable backing for easy application. The strips are to be worn for 30 minutes a day for two weeks.

Crest Whitestrips Advanced Seal have a suggested retail price of $45. Each kit contains 14 doses of whitening.

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Roche to serve as SVP, global sales and marketing for University Medical Pharmaceuticals

BY Antoinette Alexander

IRVINE, Calif. University Medical Pharmaceuticals, a manufacturer of skin and beauty care products, has tapped former Maybelline-Garnier executive Tom Roche to serve as its new SVP of global sales and marketing.

In his new role, Roche will oversee the company’s worldwide sales and marketing programs, reporting to Raymond Francis, president and CEO. Roche is currently focused on the trade and consumer introduction of extensions to the company’s WrinkleFree line, which focuses on non-surgical wrinkle and fine line reduction as well as skin hydration.

Prior to joining University Medical Pharmaceuticals, Roche was VP of field sales for L’Oreal USA’s Maybelline-Garnier division. He helped build the Nutritioniste brand into a $100 million-plus line for the company. He has also held executive positions with Pfizer/Warner-Lambert managing oral care and consumer health care product lines, and Schwarzkopf & Dep, a division of Henkel Corp., where he opened up new international markets and retail channels for the company’s hair styling products.

University Medical Pharmaceuticals sells its skin and beauty care products at more than 40,000 mass-market retail locations throughout the United States. A cornerstone of Roche’s skin care offerings include the AcneFree line of products.

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Johnson & Johnson’s Aveeno introduces hair care line

BY Antoinette Alexander

New York Johnson & Johnson’s Aveeno skin care brand is entering the hair care market with the launch of its new Aveeno Nourish+ Hair Care Collection.

The collection, which will hit retail shelves in April, features Aveeno’s Nourishing Wheat Complex, a blend of wheat germ oil and wheat protein, to target and repair the most damaged areas of the hair follicle, leaving hair restored, replenished and revitalized.Wheat Protein can be found in many hair care products but, according to the company, Aveeno’s complex uses one large, non-hydrolyzed protein polymer, which is not soluble in water. This allows for a targeted, more substantive deposition of the wheat protein.The Aveeno Nourish+ Shampoos and Conditioners are designed to moisturize hair without the added build-up so, according to the company, as long as hair is washed with the Aveeno Nourish+ Shampoos, a separate clarifying shampoo is not needed. The shampoo and conditioners are gentle enough for color-treated hair.Products in the collection include:€ Nourish+ Moisture Shampoo and Conditioner€ Nourish+ Revitalize Shampoo and Conditioner€ Nourish+ Volumize Shampoo and Conditioner€ Nourish+ Soothe Shampoo€ Nourish+ Condition Leave-In TreatmentThe products are priced at $6.49 each. 

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