BEAUTY CARE

P&G rings NYSE opening bell, touts new men’s products

BY Antoinette Alexander

NEW YORK Procter & Gamble rang the opening bell at the New York Stock Exchange on Friday to mark the beginning of a new era in men’s grooming for the Gillette brand as it has entered two new categories—men’s hair care and body wash.

“We’ve earned the trust of the more than 600 million men who start their day with a Gillette razor,” stated Chip Bergh, group president of global personal care for P&G. “By offering superior deodorant, body washes and shampoos, we are able to reward that trust by giving guys what they want and need in other areas of their grooming routines.”

Introduced in June is the new Gillette hair care line for men that includes six shampoos and one conditioner, ranging from a deep cleaning formula to a hydrating conditioner. The suggested retail price is $4.49 each.

In May, the brand launched the new 2-in-1 Body Washes that are available in three variants: Gillette Gentle Clean Shampoo + Body Wash, Gillette Oil Control + Face Body Wash and Gillette Dry Skin Hydrator + Body Wash. Each body wash features a dual-phase technology that keeps cleansers and hydrators in separate internal compartments within the same bottle until they are combined in the shower.

The announcement comes shortly after Gillette Fusion became the 24th P&G brand to reach $1 billion in sales—a milestone it achieved faster than any other P&G brand. The five-blade Fusion razor system, introduced in 2006, is sold in 80 countries worldwide.

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Shoji Takahashi to head Shiseido’s U.S. subsidiary

BY Antoinette Alexander

NEW YORK Cosmetics company Shiseido, which originated in 1872 as a Western-style pharmacy along the Ginza in Japan, has appointed Shoji Takahashi as chairman and chief executive officer of Shiseido Americas Corp., the U.S. subsidiary of the company.

Takahashi succeeds Shuichi Tanaka, who has been with the company for 35 years most recently as chairman and chief executive of Shiseido International Corp. Tanaka will retire at the end of July.

Takahaski joined Shiseido in April 1981 after graduation from Tokyo’s Keio University. The early years of his career were devoted to manufacturing, technical, and research and development areas. He later extended his expertise via positions in Shiseido’s corporate planning, international planning and international product marketing departments. In April 2004, he was appointed general manager of the International Planning Department at the Tokyo headquarters. In January 2007, he was appointed general manager of the International Product Marketing Department. Then in April 2008, Takahashi was appointed a corporate officer for Shiseido Co.

His appointment to Shiseido Americas Corp. comes concurrent with a structural consolidation of the business operations of the U.S. subsidiary. In his new role, he will oversee the corporate division and four business divisions: Shiseido Cosmetics America, Beaute Prestige International USA, Nars Cosmetics and JV Fragrances and Skincare.

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Inter Parfums, Bebe sign six-year deal

BY Antoinette Alexander

NEW YORK Inter Parfums, whose portfolio includes mass-market fragrances and fragrance-related products, has inked an exclusive six-year worldwide agreement with Bebe stores to design, manufacture and supply fragrance, bath and body products and cosmetics for the stores.

“We look forward to the opportunity of interpreting Bebe’s signature look into fragrance and cosmetics for the brand’s strong, hip, sexy and sophisticated clientele. Our timetable calls for the debut of lip glosses in time for holiday 2008 followed by a new signature fragrance launch by mid-2009,” stated Jean Madar, chairman and chief executive officer of Inter Parfums.

The company also produces personal care products for specialty retailers under exclusive agreements with Gap, Banana Republic, New York & Company and Brooks Brothers.

Bebe currently operates 301 stores, of which 212 are Bebe stores, five are 2b Bebe outlet stores, 20 are Bebe outlet stores, 63 are Bebe Sport stores and one is a Bebe accessories store.

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