P&G rings NYSE opening bell, touts new men’s products
NEW YORK Procter & Gamble rang the opening bell at the New York Stock Exchange on Friday to mark the beginning of a new era in men’s grooming for the Gillette brand as it has entered two new categories—men’s hair care and body wash.
“We’ve earned the trust of the more than 600 million men who start their day with a Gillette razor,” stated Chip Bergh, group president of global personal care for P&G. “By offering superior deodorant, body washes and shampoos, we are able to reward that trust by giving guys what they want and need in other areas of their grooming routines.”
Introduced in June is the new Gillette hair care line for men that includes six shampoos and one conditioner, ranging from a deep cleaning formula to a hydrating conditioner. The suggested retail price is $4.49 each.
In May, the brand launched the new 2-in-1 Body Washes that are available in three variants: Gillette Gentle Clean Shampoo + Body Wash, Gillette Oil Control + Face Body Wash and Gillette Dry Skin Hydrator + Body Wash. Each body wash features a dual-phase technology that keeps cleansers and hydrators in separate internal compartments within the same bottle until they are combined in the shower.
The announcement comes shortly after Gillette Fusion became the 24th P&G brand to reach $1 billion in sales—a milestone it achieved faster than any other P&G brand. The five-blade Fusion razor system, introduced in 2006, is sold in 80 countries worldwide.
Shoji Takahashi to head Shiseido’s U.S. subsidiary
NEW YORK Cosmetics company Shiseido, which originated in 1872 as a Western-style pharmacy along the Ginza in Japan, has appointed Shoji Takahashi as chairman and chief executive officer of Shiseido Americas Corp., the U.S. subsidiary of the company.
Takahashi succeeds Shuichi Tanaka, who has been with the company for 35 years most recently as chairman and chief executive of Shiseido International Corp. Tanaka will retire at the end of July.
Takahaski joined Shiseido in April 1981 after graduation from Tokyo’s Keio University. The early years of his career were devoted to manufacturing, technical, and research and development areas. He later extended his expertise via positions in Shiseido’s corporate planning, international planning and international product marketing departments. In April 2004, he was appointed general manager of the International Planning Department at the Tokyo headquarters. In January 2007, he was appointed general manager of the International Product Marketing Department. Then in April 2008, Takahashi was appointed a corporate officer for Shiseido Co.
His appointment to Shiseido Americas Corp. comes concurrent with a structural consolidation of the business operations of the U.S. subsidiary. In his new role, he will oversee the corporate division and four business divisions: Shiseido Cosmetics America, Beaute Prestige International USA, Nars Cosmetics and JV Fragrances and Skincare.
China sees growth of premium facial skin care market
PORT WASHINGTON, N.Y. China experienced a growth in sales of premium facial skin care products in 2007 as more women in China are willing to spend top dollar to look younger, according to the NDP Group, a market research company.
In China, sales of prestige premium products, those priced at about US$113 and above, grew from 28 percent of the dollar share in the first half of 2007 to 31 percent in the second half of the year.
There was also growth in super premium skin care products, those selling for about US$214. Super premium products made up 10 percent of all facial skin care sales in the first half of 2007 and grew to 15 percent by the second half of the year.
“The beauty industry in China is an emerging market and I expect to see continued growth in the coming year, with skin care products at the forefront,” stated Edward Wang, manager of China Beauty for The NPD Group. “We are seeing more advertisements in China both in magazines and on television for premium-priced anti-aging products. These ads play an important role in educating women about skincare usage in China.”
The NPD Group noted that the trends in China are comparable to what is happening in the United States, where premium facial skin care dollars were up 11 percent in 2007 compared with 2006, and have been up double-digits every year for the past five years. Dollar share from products priced $70 and above has more than doubled in the past five years, and in 2007 topped out at 34 percent sales of prestige skin care face products.
Meanwhile, super premium skin care products priced at $150 and above now make up 9 percent of the total prestige facial skin care market and have seen dollar sales grow 10-fold in five years. Comparing 2007 to 2006, dollars were up more than 30 percent to $186.1 million.
In France, sales in 2007 for the overall skin care market rose 3 percent compared with 2006 with an average price of U.S. $57.20. The premium facial skin care market, products at U.S. $108.50 and above, was up 12 percent in 2007 versus 2006, with sales of U.S. $225.4 million. Premium facial skin care products now account for nearly a quarter of the total skin care market.
The super premium anti-aging products, those priced at U.S. $232.50 and above, are growing as well. In 2007, super premium products made up one-sixth of the total anti-aging sales and rose 7 percent versus 2006, on top of a double-digit increase the year earlier.