BEAUTY CARE

P&G retains Nielsen to track consumer marketing info

BY Antoinette Alexander

SCHAUMBURG, Ill. The Nielsen Co. has extended its agreement with Procter & Gamble to provide U.S. consumer marketing information and insights.

Under the multi-year agreement, Nielsen will provide P&G with marketing information and technology services, including retail tracking, insights on consumer purchase behavior, marketing analytics, and Nielsen Answers, Nielsen’s technology-based business intelligence solution. The goal: to help P&G better understand and develop new ways to market to its consumers.

Nielsen provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin America, Middle East and Africa.

“At P&G we touch the lives of billions of people everyday so it is critical to understand what is driving consumer behavior,” stated Garry Terrell, section manager of U.S. Market Measurements for P&G. “We believe the continued collaboration with The Nielsen Company and the delivery of Nielsen’s Answers technology platform will enable us to access the data and research we need to drive business-building insights and innovation that both excites and delights our U.S. customers.”

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Jennifer Connelly becomes latest Revlon global brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has signed actress Jennifer Connelly as its new global brand ambassador, representing the Revlon brand.

She joins Revlon’s star-studded lineup of women including actress Halle Berry, actress Jessica Alba, actress Beau Garrett and newly signed supermodel and entrepreneur Elle Macpherson.

In addition to being featured in upcoming global advertising campaigns, Connelly will be involved with various company-sponsored philanthropic activities and fundraising events for charity. To date, Revlon has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“Jennifer Connelly is a modern, dynamic and intelligent woman. She is an accomplished wife, mother and actress and her successes complement the spirit of the Revlon brand,” stated David Kennedy, Revlon’s president and chief executive officer. “We are elated to have Jennifer join the Revlon family.”

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Duane Reade to carry Parissa hair removal

BY Antoinette Alexander

NEW YORK Starting in August, Manhattan-based pharmacy retailer Duane Reade will offer the Parissa Natural Hair Removal Systems.

New to Duane Reade will be the Parissa Studio Warm Wax for short, coarse hair on the underarms, face and legs. The price is $11.99.

For legs and body there’s the new Parissa Quick & Easy Wax Strips for $11.99. The pre-applied wax strips are ideal for all hair types and are to be used on legs, arms and other large body parts.

Ideal for the lip, bikini area and underarms is the Parissa Quick & Easy Wax Strips for $8.99.

To shape and maintain brows there’s the Parissa Mini Wax Strips for $8.99. Each kit comes with a detailed illustrated instruction guide for beginners.

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