BEAUTY CARE

P&G, Reckitt Benckiser among 2011 Product of the Year USA award recipients

BY Allison Cerra

NEW YORK — The world’s largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year’s award-winning brands.

At the third annual 2011 Product of the Year USA awards ceremony, Product of the Year unveiled the most innovative products of the year, voted by more than 60,000 American shoppers in a survey conducted by TNS, a custom research agency.

Big winners during the ceremony, which was held in New York on Feb. 8, included Procter & Gamble and Reckitt Benckiser. P&G was awarded in the hair care, hair styling, male grooming and baby care categories for Pantene Pro-V customized solutions (which won for both hair categories), Gillette Fusion ProGlide power razor and Pampers Cruisers & Swaddlers, respectively. Reckitt Benckiser was recognized for its Air Wick air freshener and Lysol Healthy Touch no-touch hand soap system, in the air care and personal hygiene categories, respectively.

Other winners included:

  • Personal care: Colgate-Palmolive’s Speed Stick and Lady Speed Stick Stainguard antiperspirant deodorant;

  • Toothpaste: GlaxoSmithKline Consumer Healthcare’s Aquafresh Iso-active whitening;

  • Mouthwash: Johnson & Johnson Healthcare Products’ Listerine Zero;

  • Feminine products: Kimberly-Clark’s U by Kotex;

  • Candy and snacks: Mars Chocolate North America’s M&M’s pretzel chocolate candies;

  • Cooking: Sovena USA’s Olivari Mediterranean olive oil;

  • Breakfast: Sara Lee’s Jimmy Dean hearty sausage crumbles;

  • Cooking Spices: McCormick’s Recipe Inspirations

  • Specialty Foods: Nestle USA’s Buitoni Riserva frozen complete meals for two

  • Frozen Food: Nestle USA’s Lean Cuisine Market Creations

  • Insecticide: S.C. Johnson’s RaidMax bug barrier;

  • Cosmetics: La Canada Ventures’ MD Lash Factor eyelash conditioner.

  • At-Home Beauty Treatment: Radiancy’s No!no! Hair 8800; and

  • Pet Health: The Nutro Co.’s Greenies Joint Care treats.

Shoppers nationwide will be able to recognize the winners starting in February of this year by looking for the red "Product of the Year" stamp on packaging, in advertising and in-store displays.

"Consumer packaged goods continue to demonstrate a need for the market to create products that enhance both consumer confidence and product loyalty," said Colleen Kelly, managing director of Product of the Year. "Product of the Year is pleased to offer consumers the ability to easily sift through and distinguish those brands that stand apart in the [CPG] sector."

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Reveal by Halle Berry builds on actress’s fragrance collection

BY Antoinette Alexander

NEW YORK — Coty has announced the launch of the new fragrance Reveal by Halle Berry.

The fragrance complements her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry. Reveal is designed to be a memorable fragrance that captures the spirit of classic glamour with a modern, sexy twist.

"Halle Berry is one of Hollywood’s greatest treasures, but despite her public persona, she remains an enigma. Reveal is about the mystery behind the woman, the indescribable quality that captivates and intrigues us," stated Steve Mormoris, SVP global marketing for Coty Beauty.

Created in partnership with Richard Herpin of Firmenich, Reveal opens with a burst of naturally fresh, fruity top notes. Berry’s favorite flower, the mimosa, blends with undertones of peach, honeydew melon and red berries. At its heart is a soft and light floral bouquet of plumeria flower, iris blossom and neroli petals that bloom on the skin. The fragrance then settles on a base of vetiver, cashmere woods and skin musk.

The Reveal bottle takes inspiration from the art deco era and Berry’s own memories of a beloved object d’art; the flacon is curvaceously shaped like a four-sided teardrop. The heavy glass is transparent and is topped with a jewel-like cut cap.

The suggested retail price is $17 (eau de parfum 0.5 oz.), $28 (1 oz.) and $35 (1.7 oz.). The fragrance is available beginning in February in the United States, Canada and Latin America.

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Goody saluted for Simple Styles product, line to expand

BY Antoinette Alexander

ATLANTA — Newell Rubbermaid’s Goody hair care brand has announced that its Simple Styles Spin Pin has been recognized by Good Housekeeping as a 2011 Very Innovative Products Award recipient, and in an effort to build on the success, the brand is slated to expand the Simple Styles line in the first quarter to include the new Bun Spiral and Spin Pin Mini.

Introduced in March 2010, the Spin Pin is part of the Goody Simple Styles collection of four styling tools and instructional guides to help women achieve salon-inspired hairstyles at home. The Spin Pin is a tiny corkscrew that does the work of 20 bobby pins in making it easy to achieve an undone bun.

To select this year’s winners, the Good Housekeeping Research Institute evaluated more than 2,000 products in categories, including beauty, cooking, cleaning and electronics, to identify breakthrough innovations that solve everyday problems in new ways. The 2011 VIP Awards are featured in the February issue of Good Housekeeping and online at Goodhousekeeping.com/vip.

The Goody Simple Styles collection, including the Spin Pin, Pony Pouf, Modern Updo pin and Volume Boost comb, is available at Walmart, Target, CVS, Walgreens and Duane Reade. The suggested retail price is $7.29 each. The new Goody Simple Styles bun spiral, designed to help create the ballerina bun, and Spin Pin Mini, for short or fine hair, will both be available nationwide in March.

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