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P&G re-enters incontinence market with new Always Discreet line of products

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Wednesday re-entered the incontinence market under its Always banner with the new Always Discreet line of products. 
 
According to P&G, the new Always Discreet’s liners, pads and underwear are designed to offer comfort, protection and discretion, in a flattering feminine design, that absorbs leaks and odors. Always Discreet pads are up to 40% thinner than the leading brand and absorb twice as much fluid as women may need, based on the average consumer usage of incontinence products, P&G reported. 
 
Actress and author Marilu Henner has partnered with Always Discreet to encourage women to talk about their sensitive bladders.
 
“I’m a girl who’s not afraid to talk about anything,” Henner said. “So when I heard that 33 percent of women have a sensitive bladder and that it keeps many of them from doing what they love, like exercising, traveling, or even having sex, I wanted to get this topic out in the open. Women shouldn’t feel self-conscious, isolated or alone. They should be open about it with their doctors, family and friends, and not let it hold them back. With the right protection and support, managing leaks can absolutely be no big deal.”
 
Consumer research shows that managing bladder leaks can have a major impact on women’s personal relationships, physical activity, self-confidence and overall outlook. As many as 30% of women say their sensitive bladder impacts their relationship with their partner, and one in four admits it influences their sex life, according to an Always Discreet global survey recently published in the British Journal of Urology online. Having a sensitive bladder also limits almost one in three women’s ability to visit their friends, and over a third of women say the threat of bladder leaks affects their ability to travel.
 
Women also say having a sensitive bladder affects their daily activities. Thirty percent of women are careful about how much liquid they drink, and 62% report their sensitive bladder impacts their sleep. Eight-in-10 women with sensitive bladders experience a little leak when they cough or sneeze, and more than half (69%) worry they might smell.
 
“Always Discreet products have undergone extensive consumer testing and are specifically designed to provide the things that matter most to women with sensitive bladders, including odor neutralization protection and discretion," stated Chandrika Kasturi, Always Discreet product research director. “Our advanced OdorLock technology traps odors instantly and for hours, and our innovative Advanced Core Technology absorbs fluids to the core and locks it away, offering incredible dryness protection.”
 
P&G had been rumored it was preparing to re-enter the incontinence market since July to be supported by a $150 million ad campaign. 

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Walgreens expands Healthcare Clinic into Dallas-Fort Worth market

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Wednesday announced it is expanding its Healthcare Clinic retail locations with entry into the Dallas-Fort Worth market. The company plans to bring 13 Healthcare Clinic at select Walgreens locations to the Dallas Metroplex by the end of 2014. The first clinic opened July 28 in Southlake.
 
“Our expansion into Dallas-Fort Worth reflects our continued effort to enhance access to high quality, affordable care and wellbeing services in our communities,” stated Suzanne Hansen, Walgreens group VP Healthcare Clinic. “There is an ever-increasing demand for health care resources in today’s environment. With our track record of success and a longtime presence in the Houston market, we’re confident Healthcare Clinic nurse practitioners can play an important role in working collaboratively with other providers in the community, and providing personalized care to help more people get, stay and live well.”
 
There are currently 15 Healthcare Clinic at select Walgreens locations in the Houston area, with plans to add an additional 14 Healthcare Clinics in the market this year. Nationwide, there are more than 400 Healthcare Clinics across 23 states and Washington, D.C.
 
A recent Walgreens study found that retail clinics play an increasingly important role for healthcare delivery across the United States, as patients are relying more frequently on nurse practitioners at retail clinics to provide chronic and preventive health services. Specifically, the study found the percentage of visits to Healthcare Clinic locations for preventive services, screening and chronic visit utilization (combined) increased from 4% in 2007 to 17% in 2013. Furthermore, return patient visits to Healthcare Clinic climbed from 15% in 2007, to more than 50% in both 2012 and 2013.
 

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CVS/pharmacy, Boys & Girls Clubs of America partner for Great Futures Campaign

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has unveiled a cause marketing campaign to support Boys & Girls Clubs of America's Great Futures Campaign, a new initiative to raise awareness about the critical role of out-of-school time and empower the next generation of youth on their path to a great future.
 
"CVS Caremark and Boys & Girls Clubs of America share a commitment to helping all kids on their path to better health," stated Eileen Howard Boone, SVP of corporate social responsibility and philanthropy at CVS Caremark. "Through support of the Great Futures Campaign, CVS Caremark and our customers will help ensure that youth nationwide have a safe and nurturing environment where they can reach their full potential."

Now through Aug. 23, CVS/pharmacy will donate 1% of purchases of select Back to School products, up to $125,000, in support of the Great Futures Campaign.

When school ends at 3 p.m. each day, 15 million kids in America have nowhere to go. Without a structured schedule after school, kids are left unguided, unsupervised, and potentially unsafe. They are more prone to violence, childhood obesity, and dropping out of high school. The Great Futures Campaign aims to open more doors for America's kids and encourage them to learn, inspire them to lead, and motivate them to be healthy.

"We're thrilled to partner with CVS Caremark in support of the Great Futures Campaign," said Julie Teer, SVP of resource development at Boys & Girls Clubs of America. "Together, we will help raise awareness of the challenges that today's youth face and also highlight the important role out-of-school time plays in a child's life."

CVS/pharmacy customers can support the Great Futures Campaign when they visit their local CVS/pharmacy store and purchase Back to School essentials. This partnership aligns with the mission of the CVS Caremark All Kids Can philanthropic program, which was created to help kids to be the best that they can be. Through All Kids Can, the company is committed to supporting nonprofit organizations like Boys & Girls Clubs of America that provide local communities with programs and services focused on helping children succeed in life.
 

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