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CVS/pharmacy, Boys & Girls Clubs of America partner for Great Futures Campaign
WOONSOCKET, R.I. — CVS/pharmacy has unveiled a cause marketing campaign to support Boys & Girls Clubs of America's Great Futures Campaign, a new initiative to raise awareness about the critical role of out-of-school time and empower the next generation of youth on their path to a great future.
"CVS Caremark and Boys & Girls Clubs of America share a commitment to helping all kids on their path to better health," stated Eileen Howard Boone, SVP of corporate social responsibility and philanthropy at CVS Caremark. "Through support of the Great Futures Campaign, CVS Caremark and our customers will help ensure that youth nationwide have a safe and nurturing environment where they can reach their full potential."
Now through Aug. 23, CVS/pharmacy will donate 1% of purchases of select Back to School products, up to $125,000, in support of the Great Futures Campaign.
When school ends at 3 p.m. each day, 15 million kids in America have nowhere to go. Without a structured schedule after school, kids are left unguided, unsupervised, and potentially unsafe. They are more prone to violence, childhood obesity, and dropping out of high school. The Great Futures Campaign aims to open more doors for America's kids and encourage them to learn, inspire them to lead, and motivate them to be healthy.
"We're thrilled to partner with CVS Caremark in support of the Great Futures Campaign," said Julie Teer, SVP of resource development at Boys & Girls Clubs of America. "Together, we will help raise awareness of the challenges that today's youth face and also highlight the important role out-of-school time plays in a child's life."
CVS/pharmacy customers can support the Great Futures Campaign when they visit their local CVS/pharmacy store and purchase Back to School essentials. This partnership aligns with the mission of the CVS Caremark All Kids Can philanthropic program, which was created to help kids to be the best that they can be. Through All Kids Can, the company is committed to supporting nonprofit organizations like Boys & Girls Clubs of America that provide local communities with programs and services focused on helping children succeed in life.