BEAUTY CARE

P&G to provide showers, personal care kits and portable power to those impacted by Hurricane Sandy

BY Michael Johnsen

UNION BEACH, N.J. — In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday. This service will be free to all victims, responders and their families.

"We know that in the wake of a disaster, many of the simple things like clean clothes, a shower and making a phone call to loved ones become difficult," P&G stated. "In an effort to help restore a sense of normalcy, P&G people and our brands are joining together to help relief workers and families whose homes, clothing and personal items have been impacted and to help renew a sense of hope in a difficult time."

The Mobile Relief Center will be joining P&G’s Tide Loads of Hope and the Duracell Power Forward Fleet, which are both helping those in the affected areas recharge, reconnect and recover with mobile power and free laundry service.

In addition to mobile relief, P&G is focusing product donation efforts in the Brooklyn and Staten Island areas of New York and in Ocean and Monmouth counties in New Jersey. These counties encompass locations, including Brick and Union Beach, which were among those most affected by the storm.

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BEAUTY CARE

L’Oréal honors 10 women’s selfless community efforts with Women of Worth initiative

BY Melissa Valliant

NEW YORK — Beauty company L’Oréal Paris has recognized the charitable work of 10 women — including Montgomery County district attorney Risa Vetri Ferman, the cofounder of Mission Kids Child Advocacy Center — by distinguishing them as "Women of Worth" and giving them $10,000 each for their individual charities.

Every year for seven years, L’Oréal has embraced its slogan "Because You’re Worth It" by honoring 10 influential women through its Women of Worth initiative, which recognizes those who exemplify the spirit of the L’Oréal brand with their commitment to admirable causes. Ferman made the list because of her dedication to the Mission Kids Center, which supports victims of child abuse by helping them move forward. The organization works to ease the criminal justice system for victims, aids crime prevention and offers education outreach programs.

Between now and Nov. 21, people can visit WomenOfWorth.com to vote for one of the 10 honorees; the winner will receive an additional $25,000 for her charity and will be honored at an awards ceremony and dinner hosted by L’Oréal Paris and Hearst Magazines on Dec. 6 in New York City.

"The L’Oreal Paris family is incredibly proud to celebrate this year’s inspiring group of honorees," said L’Oréal Paris president, Karen Fondu. "These amazing women represent our brand heritage and philosophy, ‘Because You’re Worth It,’ by inspiring us all with their dedication and commitment to making a beautiful difference."

The other nine honorees include: Kate Bialo of Furniture Sharehouse; Sarah Cronk of The Sparkle Effect; Ida Johnson of United Neighbors; Lorraine Kerwood of NextStep Recycling; Catherine Meek of School on Wheels; Amy Paterson of My Little Waiting Room; Sandy Puc of Now I Lay Me Down to Sleep; Sue Runsvold of TurningWheels For Kids; and Olivia Stinson of PEN Pals Book Club & Support Group for Children of Incarcerated Parents.

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Runways boost sales in dramatic makeup

BY Antoinette Alexander

Fall 2012 makeup was confident and sultry as lipstick made a comeback, at the expense of lip gloss, and eyes shouted sex appeal with dramatic eyeliner and bold brows. That’s the look that graced fashion runways, and judging by the numbers, consumers followed suit in the mass market.


According to data provided by SymphonyIRI Group, sales of eyebrow makeup rose more than 17% during the 12 weeks ended Sept. 9 at food, drug and mass (excluding Walmart). Meanwhile, lipstick proved its comeback as sales rose more than 4% during the same period. Meanwhile, sales of eyeliner rose nearly 3%.


Taking the top spot within eyebrow makeup, once again, is Maybelline New York’s Define-A-Brow, according to the data. The micro-mechanical pencil, which comes with a comb, delivers precise application for evenly defined brows. The smear-proof formula offers all-day wear.


Helping to fuel sales of lipstick are innovative products that promise long-lasting color and added functionality, such as SPF and moisturizing. This is evidenced in the sales data as L’Oréal Colour Riche Lipstick snagged the top spot. In addition to nourishing ingredients like omega-3 and vitamin E, the lipstick is enriched with argan oil to condition and soften lips.

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