P&G partners with world champion skier to encourage Americans to power through cold-cough season
CINCINATTI — Procter & Gamble’s DayQuil and NyQuil are partnering with U.S. Alpine skier Ted Ligety this cold-cough-flu season, as he prepares for a chance to compete in the Sochi 2014 Olympic Winter Games in Russia.
This winter Ligety will be spreading the message of using Vicks DayQuil & NyQuil to relieve cold symptoms and "power through anything winter throws at them." The new partnership with Ligety is part of a long-standing Vicks and P&G sponsorship of the Olympics.
“We are excited to be working with world class athlete, Ted Ligety, and while it is obvious he has no time for a sick day in his training, Vicks understands that no American has time for a cold to slow them down, either,” said Dave Tomasi, Vicks North America marketing director. “Harsh winter weather conditions can be brutal for anyone with a cold, and our hope is that all suffering will turn to both DayQuil & NyQuil to help them fight their worst cold symptoms this season.”
Consumers can visit NyQuil’s Facebook page to follow Ligety as he trains in preparation for the Olympics.
ZzzQuil gives category a boost
CINCINNATI — The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement. Before ZzzQuil, sleep was typically merchandised near the floor adjacent to internal analgesics. But with ZzzQuil, the entire category was lifted to top-shelf billing. ZzzQuil liquid was up 961.5% to $75 million and ZzzQuil tablets were up 722.1% to $52 million.
Hisamitsu expands Salonpas brand
TORRANCE,Calif. — Hisamitsu America’s Salonpas has been experiencing significantgrowth in the past year with sales up 38% to $43.1 million. Hisamitsu last year expanded the Salonpas brand beyond patches with the launch of Salonpas Pain Relieving Massage Foam and Salonpas Pain Relieving Jet Spray.