HEALTH

P&G partners with Walmart around raising awareness on common issue

BY Michael Johnsen

CINCINNATI — In order to help normalize the topic of bladder leaks, Always Discreet is working with retailers to educate women nationwide. As an example, Procter & Gamble’s Always Discreet brand on Thursday worked with Walmart to launch a new, inspirational video to help women understand how common bladder leaks are and to rethink their negative feelings.

“Because many women avoid talking about their bladder leaks, they can often feel alone in their experience, embarrassed to bring up the topic, and hesitant to shop for and wear incontinence products,” stated Barbara Hannah Grufferman, positive living expert, author and Always Discreet spokesperson. “Over the years, I’ve spoken to thousands of women around the country who have bladder leaks, and most women don’t realize how common and normal it is. The good news is that once women realize how many other women experience it too, they feel better about it and themselves," she said. "That’s what’s been captured in this video, and the hope is that women watch it, make that connection for themselves and feel more confident, empowered and compelled to live their best lives and stand in solidarity with the many other women who experience bladder leaks too.”

As the new video demonstrates, one out of three women over the age of 18 experience bladder leaks, but a new national survey from Always Discreet shows more than half (57%) of women who are 45 and older and experience bladder leaks are embarrassed to talk about it. The new survey also revealed that nearly half (48%) of these women currently do not to talk to anyone about their bladder leaks, including nearly a third (32%) of women who avoid talking about it even with their doctors.

In fact, more than 60% of women would surprisingly rather talk about their weight or their political opinions. However, more than 70% of women agree that women would be more comfortable talking about bladder leaks if they knew that one in three women experience them too.

 

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EAS helps athletes ‘Shred’ their workouts with new Myoplex shake

BY Michael Johnsen

COLUMBUS, Ohio — For athletes looking to build more lean muscle and achieve their fitness goals, EAS on Thursday introduced Myoplex Shred, a high-protein nutrition shake.

“Every day, our nutrition experts are working with athletes at every level to develop science-backed products to help them push their performance," stated Timothy Monk, general manager of EAS. "Myoplex Shred gives athletes a great-tasting, convenient, high-protein source to help them work out hard, build muscle and achieve the results they want."

Myoplex Shred is designed to meet athletes’ needs by delivering 42 grams of slow-and-fast digesting protein to feed muscles up to six hours. It has naturally-occurring branched-chained amino acids to help muscles recover and reduce soreness after intense workouts. And to help achieve a lean look, the ready-to-drink shakes have 200-210 calories per serving and are high in protein so they can be enjoyed in-between meals to manage hunger.

The new shakes are available in flavors like muscle mocha with 100 mg of caffeine from  coffee or caffeine-free chiseled chocolate and cinnamon swole without caffeine. Myoplex Shred are sold in a 4-pack and available at Walmart, Amazon.com, Kroger and other major retailers.  
 

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Rite Aid points to 4 programs that differentiate its retail offering

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid accomplished much in the past fiscal year to establish the chain of 4,536 stores as a destination for health and wellness, the company reported Wednesday in a 10-K filing to the Securities and Exchange Commission.

For example, the company continued to expand the role of its Rite Aid pharmacists in delivering wellness services that go beyond filling prescriptions through its immunization efforts. "A key area of focus has been our immunizations program, which has grown significantly in recent years," Rite Aid stated. "In fiscal 2017, our pharmacists administered more than 4 million immunizations, including more than 3.2 million flu shots and approximately 0.8 million other immunizations that protect against conditions like shingles, pneumonia and whooping cough."

While immunizations will continue to be a key priority in fiscal 2018, that's not the only factor helping to identify Rite Aid as a leading health and wellness destination.

In addition to administering inoculations, Rite Aid pharmacists have also focused on improving adherence through new synchronization programs like One Trip Refills. "[This] allows our patients to refill all of their monthly maintenance medications by making a single trip to the pharmacy," Rite Aid stated. "The program has been well received by our patients, and when combined with our existing services to send alerts via text message, e-mail or phone when a prescription is ready to be picked up, it creates a more patient-friendly experience for our Rite Aid customers."

Along the front end, Rite Aid's loyalty program wellness+ with Plenti has grown significantly since its launch in April 2010. "We currently have over 30 million customers enrolled in wellness+ with Plenti and millions more enrolled by our partners throughout the coalition," Rite Aid reported. "In addition, 55% of transactions at Rite Aid now involve a wellness+ with Plenti card."

And Rite Aid's commitment to its Wellness Store format has also contributed to front end peformance.  "Our total number of Wellness stores reached 2,418 by the end of the fiscal year, which means that over 50% of all Rite Aid stores are now Wellness stores," the company stated. "We also opened 12 new stores and did 24 relocations, all in our groundbreaking Wellness format, which offers improved interior design, expanded clinical pharmacy services, innovative merchandising and new wellness product offerings. Our customers have responded favorably to this unique store format, with our Wellness stores continuing to outperform the rest of our chain in terms of both front-end same store sales and same store prescription count growth."

Rite Aid is planning to complete 200 additional Wellness remodels in fiscal 2018 along with 26 relocations and 5 new store openings. "We believe these efforts represent a cost-effective way to strengthen our store base, grow sales and offer our customers an engaging wellness experience," Rite Aid concluded.

 

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