BEAUTY CARE

P&G oral care brands tap Tiffani Thiessen to raise awareness about gum disease

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest and Oral-B brands have kicked off National Gingivitis Awareness Month and partnered with Tiffani Thiessen, the star of "White Collar," to help educate consumers about the early gum disease, which affects more than 50% of American adults.

The brand also has introduced a new member to the Crest Pro-Health family: Crest Pro-Health clinical gum protection. This new formula provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis, and with regular use, it is proven to help reverse gingivitis in four weeks.

"We developed Crest Pro-Health clinical gum protection with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helps reverse it after four weeks of regular use," stated Robert Gerlach, research fellow at P&G Worldwide Clinical Investigations.

To support National Gingivitis Awareness Month in September, Crest will engage in a variety of activities, including a partnership with Thiessen and the release of an educational video featuring Dr. Travis Stork of CBS’ "The Doctors." Consumers also can visit CrestProHealth.com to test their "gingivitis IQ" and learn more about gingivitis and how it may affect them.

In August, Crest conducted meetings with congressional representatives on Capitol Hill to educate them about gingivitis and generate further action and support of National Gingivitis Awareness Month.

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Revlon, Halle Berry celebrate Fashion’s Night Out

BY Antoinette Alexander

NEW YORK Revlon brand ambassador Halle Berry celebrated Fashion’s Night Out on Sept. 10 in Soho at the Rag & Bone, where consumers were able to receive a custom makeover from Revlon global artistic director Gucci Westman and have their picture taken with Berry.

"Fashion’s Night Out was an exciting and successful night for all involved," stated Martine Williamson, VP marketing for Revlon. "Revlon was thrilled to partner with Rag & Bone and offer our consumers the chance of a lifetime — meet our gorgeous global brand ambassador Halle Berry and get an exclusive makeover with the talented Gucci Westman. It was truly a magical night."

Consumers also were able to take home the exclusive Revlon ColorBurst lipstick in Fashion’s Night Pout, which was created specially for Fashion’s Night Out and is not available in stores.

Proceeds from the evening benefited the Jenesse Center, whose mission is to provide victims of domestic violence with support and care to change their lives in a positive and meaningful way.

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Allure announces launch of iPhone app at annual Best of Beauty event

BY Antoinette Alexander

NEW YORK Allure magazine hosted its annual Best of Beauty event on Monday, Sept. 13, at Jazz at Lincoln Center in New York, and announced the launch of its first iPhone app, dubbed the Best of Beauty iShopper.

Allure VP and publisher Agnes Chapski spoke about the Best of Beauty Seal’s power to the crowd of more than 425 guests. "The Best of Beauty Seal commands as much recognition as the Good Housekeeping Seal, and moves over 85 million products a year," Chapski stated.

Meanwhile, Allure editor-in-chief Linda Wells spoke of the multitude of choices when it comes to beauty, and how studies have shown that can lead to consumer anxiety. "We narrow down the tens of thousands of beauty choices to a concise list of winners. Suddenly, finding what’s just right is a breeze. And now that we have the iPhone app to take with you to the store, the choices become that much easier. It’s like having a miniature Allure editor in your handbag with you at all times," Wells stated.

By downloading the free app, consumers will have the entire Best of Beauty winners list at their fingertips, and GPS will allow them to find the stores selling the products. Users can shop by product or store and customize their own shopping list. The Best of Beauty iShopper app will be available in the App Store on Sept. 21.

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