BEAUTY CARE

P&G offers products to preserve aging hair

BY Antoinette Alexander

CINCINNATI, OH — To help women counteract age-related changes to their hair, Proctor & Gamble has announced a new line of Pantene products designed to improve the strength and diameter of their hair. A result of significant clinical research, P&G will offer shampoo, conditioner, a masque and a thickening treatment in their new Pantene Age-Defy line.

“Understanding what really happens to hair as we age has been a big effort for us at Pantene,” said Pantene Principal Scientist Emily Overton. “We’ve come to realize that, like skin, there is much more to it than just extrinsic hair aging. Hair also ages intrinsically. This means that the hair we are producing changes as we age.”

Pantene partnered with experts in the field seeking the root of hair thinning, compiling clinical data from more than 1,000 women. Through its research, Pantene discovered new truths about hair aging, including the discovery that the hair aging process begins far before menopause, around age 35, and symptoms extend beyond simple graying and thinning. They now have a much better picture of age-related changes in density and diameter, including seven signs of weakening hair:

1. Breakage
2. Split Ends
3. Frizz
4. Unruly Grays
5. Lackluster Color
6. Thin look
7. Dryness

Attempting to promote the new products, Target stores nationwide will highlight Pantene’s new anti-aging products along with anti-aging skincare products from Olay Professional through the end of December. As part of the promotion, Target will highlight Olay Regenerist Micro-Sculpting Eye Cream and Lash Serum Duo and Olay Total Effect CC Cream products with the new Pantene line to help women ‘drop a decade or more.’

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L’Oréal to acquire cosmetics brand Urban Decay

BY Antoinette Alexander

NEWTON, Mass. — L’Oréal has signed an agreement with Castanea Partners to acquire the fashion-forward, edgy beauty brand Urban Decay.

Terms of the deal, which is expected to close by the end of the year, were not disclosed. In the fiscal year ended in June 2012, Urban Decay, which is sold in such beauty retailers as Ulta and Sephora, recorded net sales of $130 million.

In the United States, Urban Decay will report to Carol Hamilton, president of L’Oréal Luxe USA.

Based in Newport Beach, Calif., Urban Decay, created in 1996 by makeup expert Wende Zomnir, has built a reputation based on the concept of "beauty with an edge" and values of femininity and irreverence. The line has star products in the eye category, such as the Naked Palette, and recently successfully launched its new foundation, the Naked Skin weightless liquid makeup. The market for makeup specialist brands represents 44% of the luxury makeup market in the United States.

"Urban Decay will beautifully complement L’Oréal Luxe’s portfolio of iconic brands. It is the makeup specialist we needed to fully satisfy young women in search of playful colors and inspiration in selective distribution, at an accessible price point. It is totally additional to our existing propositions, and as such, it will contribute significantly to the growth of the division in the years to come," stated Nicolas Hieronimus, president of L’Oréal Luxe.

"Thanks to the acquisition of Urban Decay, the group will strengthen its position in two very dynamic distribution channels in the USA: assisted self-service and e-commerce. We look forward to this new and exciting opportunity,” added Frédéric Rozé, CEO of L’Oréal USA.

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Playtex redesigns Gentle Glide 360 Degree tampons

BY Antoinette Alexander

SHELTON, Conn. — Playtex, by Energizer Personal Care, has announced the redesign of Playtex Gentle Glide 360° tampons.

This upgraded line of tampons is defined by the latest Playtex innovation, triple layer protection, which is a three-layer design to provide a powerful barrier against leaks. The new Gentle Glide 360° tampons will also continue to feature its 360° Protection design that custom fits a woman’s unique body and adjusts to her flow, the company stated.

According to a recent survey conducted by the Playtex Gentle Glide brand, 66% of women have altered their plans because of their period and fear of leakage. "Our product was redesigned to better address this common concern," stated Chit Itchon, senior brand manager at Playtex.  "We want to give women confidence and peace of mind so that they won’t be held back by their periods."

Beyond the new triple layer protection, there’s also a new and improved fragrance for the scented line.

The new line comes in multiple absorbencies to address all flow needs, including light, regular, super, super plus, ultra and multi-absorbency packs.

 

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