P&G, NFL partner in search of 2011 ‘Super Parent’
CINCINNATI — Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.
“P&G’s corporate mission is to touch and improve the lives of more people, more completely and this unique program fulfills that purpose by reaching NFL fans in a way that is relevant and meaningful to them,” said Anne Westbrook, corporate communications leader of U.S. sports marketing at P&G. “Being a parent, I know how important it is to keep our youth active. With this program, we invite parents to join us in this effort to empower all parents to take a proactive approach in helping their children achieve and maintain an active lifestyle.”
This year, P&G teamed with NFL PLAY 60 around the League’s successful Super School pillar, a program that chooses 34 U.S. "Super Schools" to honor each football season, including 32 in NFL markets and two in general markets. The winning schools were selected from entries registered under the NFL’s Back to Football Friday contest, which encouraged schools to show their NFL pride and commitment to health and wellness. P&G’s alignment with the NFL PLAY 60 Super School program is to establish a unique program extension, finding the "ultimate P&G Super Parent." A P&G Super Parent must be an individual who takes a proactive approach in helping children of the school and/or community achieve and maintain an active lifestyle.
In November and December, P&G and the NFL will be visiting each of the 34 Super Schools with a parental figure or spouse of an NFL player, who will honor each P&G Super Parent. NFL parental figures and spouses and P&G Super Parents will present a check for $1,000 to support that school’s athletic department. Once all 34 Super School events have taken place, there will be a call-to-action for fans to vote for the Ultimate P&G Super Parent on the Take it to the House Facebook page contest tab.
The Ultimate P&G Super Parent will attend the 2012 Pro Bowl in Hawaii to assist in NFL PLAY 60 activities planned.
Learn more about NFL PLAY 60 at NFLRush.com.
Carex launches PostureCare wheelchair cushion
NORWELL, Mass. — Carex Health Brands last week introduced the new Carex PostureCare wheelchair cushion.
Carex’s new wheelchair cushion contours for a custom fit, with side pockets that automatically inflate to the appropriate level of support for seating comfort and positioning. Featuring a machine-washable cover, the wheelchair cushion fits a wheelchair width of 16 inches to 21 inches. The new Carex PostureCare wheelchair cushion will be available in August online and at select retailers, independent pharmacies and drug stores for a suggested retail price of $69.99.
An estimated 1% of the world’s population requires the use of a wheelchair, Carex reported, citing the World Health Organization.
CytoSport receives FDA warning letter around use of ‘milk’ in Muscle Milk
SAN FRANCISCO — CytoSport recently reported its receipt of a letter from the San Francisco office of the Food and Drug Administration alerting the company to concerns about its use of the word “milk” in its Muscle Milk trade name and to questions about the language used to describe Muscle Milk to consumers.
"While CytoSport is proactively and openly addressing the FDA’s labeling concerns, it is important for CytoSport’s retail partners and for consumers to understand that at no point has the FDA raised any questions or concerns about the safety of Muscle Milk products," the company stated. "The FDA’s inquiry is specifically about the use of the word ‘milk’ in the name Muscle Milk and whether the use of that term is appropriate. Concerns like this have been raised before when the dairy lobby complained that other industries or products like Soy Milk, Almond Milk, Coconut Milk and Rice Milk are using the word ‘milk’ in connection with a product other than fluid dairy milk, all of which appeal to lactose-intolerant consumers just as Muscle Milk does."
CytoSport is working with the FDA to address the FDA’s concerns, the company added.