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P&G, NBCF kick off annual Give Hope campaign

BY Allison Cerra

CINCINNATI — Procter & Gamble and the National Breast Cancer Foundation have launched their annual campaign that emphasizes early detection in beating breast cancer.

The Give Hope campaign, now in its fourth year, is supported by various efforts by P&G and NBCF, including the MyPinkPlan.com, a website that features interactive tools and digital alerts that can help women create a personalized early detection plan.

Additional efforts include:

  • A special Give Hope BrandSaver, which will be distributed in Sunday newspapers on Oct. 2 and Oct. 16, will offer discounts on such P&G products as Olay, Pantene and more. For each Give Hope BrandSaver redeemed, P&G will donate 2 cents to the NBCF; and

  • Visitors of the Give Hope Facebook page can download a shareable badge to encourage friends to create their own early detection plan. For each badge created, P&G will donate an additional 25 cents to NBCF (up to $10,000). What’s more, for every “like” at a new Facebook page representing P&G’s beauty brands, P&G will donate 10 cents to NBCF (up to $100,000) to further support their mission of saving lives through early detection.

Each of the efforts are in line with supporting National Breast Cancer Awareness Month in October.

“Breast cancer has impacted millions of women, families and communities, and the P&G community is no exception,” P&G’s research and development innovation section head Tricia Hertz said. “As someone who has been touched personally by the disease, I want women to know that it’s critically important for every woman to work with her doctor to develop the optimal early detection plan for her needs. Through my experience, I’ve learned that the right early detection measures can and must be taken in order to detect and beat this terrible disease.”

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Peeps gears up for Halloween with new candy

BY Allison Cerra

BETHLEHEM, Pa. — Peeps has crafted a treat in time for Halloween.

The brand has released its chocolate dipped orange marshmallow chicks, which are dressed in a festive orange and dipped in a layer of creamy milk or rich dark chocolate. The latest Peeps candy in available in a 3-count package.

"Our new line of chocolate dipped chicks is spooktacular," Peeps brand manager Mark Hoffman said. "The combination of Peeps and chocolate proved to be a favorite amongst all of our fans this Easter. We know that new Peeps chocolate dipped orange chicks will be perfect for Halloween recipes, crafts or for that on-the-go trick-or-treat fan."

Also available this Halloween are:

  • Peeps chocolate covered marshmallow pumpkins in single-serve packages;

  • Peeps chocolate mousse-flavored marshmallow cats in 8-count packages;

  • Peeps sugar-free pumpkins in 3-count packages;

  • Peeps pumpkins, available in 8-count and 24-count packages; and

  • Peeps ghosts, available in 3-count and 9-count packages.

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Quaker Oats, Zazu introduce mobile app

BY Allison Cerra

CHICAGO — Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.

The app, which now is available for Android and Apple iOS, is designed to deliver a different kind of morning alarm. Zazu Mornings wakes users up with a soothing voice that relays the day’s important information, including local weather, daily calendar, traffic, news and even breakfast ideas. Additionally, users are able to customize their information sources and set alarms that trigger the delivery of a personal newscast first thing in the morning and throughout the day, all from a humanized voice.

"Zazu is a new opportunity for us to connect with our consumers when our products are most relevant to them," Quaker Oats director of digital Barbara Liss said. "For example, with Zazu, when a user wakes up to a snowy day with back-to-back meetings, we can share the idea to start their morning with the latest weather report and Instant Quaker Oatmeal, for a breakfast that will warm them up and help sustain them for their morning activities."

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