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P&G, Michael Strahan launch new line of wellness products called Meta

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Thursday launched a new line of wellness products called Meta, from the makers of Metamucil, in partnership with Michael Strahan, co-host of "Live with Kelly and Michael," FOX NFL Sunday analyst, "Good Morning America" special co-host and 2014 Pro Football Hall of Fame inductee. As the brand spokesman, Strahan will appear in print and television advertising, public relations efforts and online properties, including the brand’s new website: MetaWellness.com. The national campaign kicks off in August.
 
The Meta line will introduce two brand new products. Meta Health Bars are fiber bars containing psyllium fiber — available in Cinnamon Oatmeal Raisin and Cranberry Lemon Drizzle — that can help lower cholesterol to promote heart health, help satisfy hunger as a healthy snack and help promote digestive health. And MetaBiotic is a 2-in-1 MultiHealth probiotic supplement containing Bio-Active 12, which helps maintain digestive balance and promote a healthy immune system.
 
“Metamucil is an iconic brand, helping consumers for more than 80 years," stated Patrick Lockwood-Taylor, VP and general manager North America Personal Health Care at P&G. "We’re thrilled to partner with Michael to usher in a new era for the brand. We want to bring significant new innovation that offers clinically proven benefits to all consumers and help them be their best every day.” 
 
“Staying healthy after stepping off the football field was harder than I thought,” Strahan said. “My schedule became busier than ever. Now I look for small, healthy things I can do every day and that includes using Meta products. I am a believer in the brand, which is why I am excited to partner with them and help other people realize maintaining their health doesn’t have to be so hard.”
 
The full Meta line of products will be available in the digestive wellness aisle of major retailers nationwide beginning in mid-August.
 

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Target, Walmart to co-host beauty sustainability summit in September

BY Antoinette Alexander

CHICAGO — Rivals Target and Walmart are teaming up in September to co-host the Beauty and Personal Care Products Sustainability Summit in Chicago.

Convened by Forum for the Future, the day-long event to be held Sept. 4 will bring together key players from across the beauty and personal care industry to discuss a shared approach to product sustainability.

According to the Forum for the Future, the aim will be to “map the landscape in which companies and organizations are operating, explore common concerns and identify where stakeholders can collaborate to bring better options to consumers.”
 

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Stonyfield’s new addition adds a twist to the yogurt category

BY Ryan Chavis

LONDONDERRY, N.H. — Stonyfield, an organic yogurt maker, announced the introduction of Petite Creme, a new innovation that deviates from the company's typical fare. Petite Creme isn't yogurt — it's modeled on fromage blanc, a fresh cheese popular in France, but consumed just like yogurt, the company said.

"As organic Greek yogurt makers ourselves, we're not trying to replace Greek, but we know that there are people out there looking for something to add to their fridge and others who never really got into Greek yogurt," said Sophie Schmitt, director of marketing at Stonyfield.  "We discovered some people are eating Greek yogurt even though they don't like it. We wanted to give each and every one of those people something to love."

Petite Creme is made with cheese cultures added to organic milk instead of yogurt cultures, which results in a mild, fresh flavor. The product comes in 5.3-oz. single-serve cups and is available in the following flavors: Vive la Vanilla!, La Vie en Strawberry, Belle Blueberry, Mon Cherry Amour, Ooh Lala Peach, Stawberry-Banana Menage, and Plain & Simple.

Stonyfield has its sights set on tastemakers and trendsetters for the product launch. The company will hit the streets of New York City for Fashion Week in September with food trucks and cooler bikes. Social media campaigns and contests also are in the works to drum up enthusiasm.

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