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P&G to marry Febreze scents with Swiffer & Mr. Clean

BY Diana Alickaj

CINCINNATI Proctor & Gamble announced plans to add Febreze fresh scents to its Swiffer and Mr. Clean products. The decision to add Febreze scents stems from the Scents and Winter Mood study conducted by the company surveying more than 1,018 American adults ages 18 and up.

The study found that 53 percent of men and women feel that a fresh scent in their home would improve their mood strongly. According to published reports, in terms of specific scents, over half of the women polled say that lavender improves their mood while 38 percent of men feel that vanilla would help them greatly.

Susan Baba, External relations manager for Swiffer and Mr. Clean stated, “Extending the Swiffer and Mr. Clean product lines to include Febreze fresh scents gives consumers the cleaning benefits of their favorite Swiffer and Mr. Clean products while providing the added enjoyment of a home that smells as clean as it looks and feels.”

For the Swiffer line, scents will be available in “Lavender and Vanilla Comfort” and “Citrus and light”, while Mr. Clean products will carry “Citrus and Light”, and “Meadows and Rain.” According to published reports, the new lines are set to be displayed nationwide in February, and will retail between $2.99 and $7.99.

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Meijer launches inkjet refill service in stores

BY Doug Desjardins

COMMERCE, Mich. Meijer is teaming with IQcartridge to offer an inkjet cartridge refill service in hundreds of stores.

Meijer has installed refill stations in the photo and electronics departments of stores where customers can leave their empty cartridges and pick them up the next day.

“Consumers can see a savings of 50 percent with a recycled ink cartridge,” said IQcartridge president Kristen Kavanagh. “And we can remove the false walls and hidden chambers that many manufacturers currently build into ink and printer cartridges, which can give consumers a higher cartridge yield of up to 300 percent or more.”

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NanoMask final test shows better than 99 percent effectiveness

BY DSN STAFF

LAS VEGAS Emergency Filtration Products on Wednesday announced the results of the final report for the assessment of virucidal effectiveness of treated masks (the NanoMask filter media) using avian influenza virus from the independent testing laboratory which conducted the test.

According to the final report, the test resulted in a 99.96 percent reduction of the avian influenza virus.

The final report was based on filter media samples coated with a silver nanoparticle formulation which underwent one year of simulated aging. The sample was challenged with the avian influenza strain H9N2.

This result compares favorably with a previously disclosed result which indicated a 99.75 percent reduction obtained from a preliminary report by the same independent testing laboratory.

EFP plans to complete a series of tests necessary to the information required to support its 510(k) submission to the FDA for the NanoMask, the company announced in November, including tests of accelerated aging, with follow-on efficacy testing, which ascertains the product’s ability to kill pathogens after a prolonged period of time. This will help determine the NanoMask’s accurate shelf life for inventory purposes.

Other testing expected to be completed prior to completion of the accelerated aging test are leaching tests, which ensure that the silver nanoparticle formulation does not separate from the filter media.

Sales of the NanoMask have been held pending FDA approval, at least according to the handful of web sites advertising the NanoMask. The mask, however, appears to have been designed for the consumer market—there are presently five adult masks (yellow, green, red, blue and purple) and three child masks (yellow, green and purple), all advertised for $12.99 on birdfluprotection.com. Similarly, a 10-pack of replacement filters also retails for $12.99 on the site. 

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