P&G makes connection between consumers, green products with Future Friendly initiative
Procter & Gamble has expanded its Future Friendly program — a multibrand initiative aimed at helping shoppers save water, waste and energy at home — and is bringing the environmental responsibility and educational platform to the store level as it kicks off a full media platform in an effort to reach at least 50 million U.S. households by the end of the 2010. But what kind of research is behind the design and deployment of Future Friendly, and what does it mean for retailers?
To answer these questions and more, Ken Clark, editor-in-chief of Drug Store News’ sister publication, Home Channel News, talked with P&G executives Maurice Coffey and Duncan Love during their recent trip to New York City to discuss the initiative.
Future Friendly is an educational platform designed to help educate consumers on how to use leading P&G products, such as Tide, Pampers, PUR and Duracell, to achieve savings in water, waste and energy. For example, nearly 80% of the energy used in the typical load of laundry is in heating water at the consumer’s home. By washing in cold water with a detergent formula for that application, like Tide Coldwater, consumers can conserve energy and help reduce their utility bills. So now Tide Coldwater will carry a Future Friendly seal to indicate their energy-savings capabilities.
P&G now is deploying a full media platform and consumers will begin to see Future Friendly-labeled products on store shelves in early April. More than 15,000 retail locations will participate in the initial phase of the initiative.
Jergens wants users to be sun smart with new partnership
NEW YORK As summer approaches, Jergens Skincare is looking to remind beauty mavens about the safe way to a get a natural-looking glow and has teamed up with the Skin Cancer Foundation and actress and singer Jane Krakowski.
In a new video, Krakowski is divulging how she gets natural-looking color with Jergens natural glow moisturizers and is encouraging everyone who views her message to pass it on to someone they know.
Each time the video is viewed from now until Aug. 31, 2010, Jergens skin care team will make a $1 donation to the Skin Cancer Foundation.
“Given what we know about the effects of sun exposure, tanning is just not worth the risk,” stated Dr. Sapna Westley, consulting dermatologist for Kao Brands Co., the maker of Jergens. “I recommend Jergens natural glow daily moisturizers as a safe, healthy alternative — the formulas offer the natural-looking color women want without the harmful side effects.”
In related news, Jergens has upgraded the formula of its Jergens natural glow revitalizing daily moisturizer to deliver gradual color that lasts two times longer than the leading lotion sunless tanner, according to the company.
Ulta, Fekkai team up to promote Silky Straight Ironless collection
NEW YORK Beauty retailer Ulta is promoting the launch of the Fekkai Silky Straight Ironless collection by holding a “National Blow-Out Day” exclusively at Ulta stores nationwide on April 14 and 15.
Consumers who stop by an Ulta store on April 14 or 15 can receive a complimentary blow-out featuring two of Fekkai’s best selling product collections. Consumers can choose between two signature Fekkai blowout styles: Silky Straight or Full Blown Volume. The Full Blown Volume blow-out utilizes products from the Fekkai Advanced collection of the same name but provides the option for extra volume.
In addition to a complimentary blow-out, consumers will also receive a travel-sized gift with the purchase of two Fekkai products.
The promotion is part of the launch of Fekkai Silky Straight Ironless collection, which is a three-step system that makes silky straight chic hair happen with ease.