BEAUTY CARE

P&G launches new Vidal Sassoon Pro Series color, care and styling line

BY Antoinette Alexander

CINCINNATI — P&G Beauty & Grooming is launching the new Vidal Sassoon Pro Series line of hair color, care and styling products.

The Vidal Sassoon Pro Series, which is comprised of five care and styling collections and at-home color kits, is available beginning this month at a suggested retail price of $2.49 to $8.99 at mass retailers nationwide.

“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” stated Walter Geiger, P&G’s VP and GM of North America Hair Care and Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”

Based on hair care needs, the line offers five care and styling sub-collections, plus one styling and finishing collection. Vidal Sassoon Pro Series new permanent color kit promises to deliver long-lasting, affordable color in the convenience of your home. The exclusive VS PrecisionMix formula is mixed to calibrate the right blend of pigments and the result is precise color with 100% grey coverage. The VS HydraBlock Color Preserving Conditioner coats each strand to help prevent fade out and keep the color vibrant. The color collection is available in 18 permanent color shades that provide 100% grey coverage, the company stated.


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Panasonic develops new gel nail polish remover for at-home use

BY Antoinette Alexander

LAS VEGAS — Panasonic announced on Monday the introduction of the ES-WC30 Gel Nail Polish Remover. 

The product is an extension to the line of recently launched compact beauty products, which includes the Precision Body Shaver, Precision Facial Hair Trimmer, Heated Eyelash Curler and Compact Battery-Powered Toothbrush.

As the new trend of gel nail polish continues to grow and becomes increasingly popular, consumers who want to remove their gel nail polish can either visit the salon for removal or are faced with the task of at-home removal.  The Panasonic ES-WC30 Gel Nail Polish Remover is designed to quickly and painlessly remove gel nail polish, providing users with easy nail care at home. 

The battery-operated device features a gel sanding attachment to quickly buff gel nails, making it easier for nail polish remover to penetrate.  After a user applies a nail polish remover and gel is softened, it can then be easily removed using the decoration remover and cuticle care attachment, which gently peels gel nail polish from nails.

In addition to easy gel nail polish removal at home, the Panasonic ES-WC30 Gel Nail Polish Remover promises to provide salon-grade treatment for nails.  Nails can be quickly shaped using the filing attachment, which files the nail at a 45-degree angle, preventing brittle nails from splitting.  In addition, the decoration remover and cuticle care attachment was designed to fit the curve of one’s nail, to gently push cuticles back to the base.

The Panasonic ES-WC30 Gel Nail Polish Remover will be available in the spring of 2013 and pricing will be announced prior to ship date.

 

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Former Coty CEO Bernd Beetz joins Archetypes’ board of directors

BY Antoinette Alexander

NEW YORK — Bernd Beetz, former CEO of Coty, has been appointed to the board of directors of Archetypes, a personal lifestyle company that was founded on the philosophy of archetypes.

“I am excited to be involved with such an innovative company where content, lifestyle and community truly come together in a personalized way. I’ve seen my fair share of great brands, and I believe in Archetypes’ potential,” Beetz stated.

Under Beetz’s leadership as CEO of Coty from 2001, Coty grew into an emerging global leader in beauty. Prior to his time at Coty, Beetz served as president and CEO of LVMH-owned Parfums Christian Dior France for more than two years, relaunching the business with major success. Before Dior, Beetz had a 20-year tenure at Procter & Gamble, and during his last position, he served as president on the European health and beauty categories.

Beetz serves on the board of Coty as a nonexecutive director. Beetz is also the director of the New York division of March of Dimes Birth Defects Foundation. He was formerly on the board at Maidenform Brands.

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