P&G launches on-the-go app, Always Me
CINCINNATI Procter & Gamble’s feminine protection brand, Always, has launched its Always Me mobile application that enables women to track their period and ovulation.
Not just a standard period and ovulation tracker, the Always Me application is a personalized, on-the-go application that helps women manage their cycles and offers timely support and advice.
"A key motivator for us was the reality that while all women establish daily routines and different ways to manage their monthly cycles, they are also looking for solutions to help make their lives a little easier," stated Courtney Schuster, Always global brand manager. "In an age where our phones connect us to our family, friends and on-demand content, we created the Always Me mobile app to help women stay connected with their bodies in a current, customizable way."
One of the features of Always Me is a personalized question-and-answer function to address any personal or intimate questions that she may have. Consumers can submit a question related to their menstrual cycle, and a health professional will provide an answer within 24 hours.
Now available for free download in the Apple iTunes Store, Always Me includes:
- An interactive tracker and calendar to help manage a woman’s period/cycle;
- A personalized, expert Q&A function for users to submit private, personal questions;
- A "Shop Always" button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device, as well as a store locator;
- Reminder notifications for anticipated arrival of period or ovulation; and
- Tips on topics ranging from how to better manage one’s cycle, health matters, exercise, etc.
Looking ahead, P&G plans to expand the mobile application to include a wide range of information and tips for various aspects of a woman’s life, including skin, hair and beauty care – areas that can be affected during a woman’s monthly cycle.
Pucker up for Blistex’s newest lip protection balm
OAK BROOK, Ill. Blistex last week launched its Five Star Lip Protection lip balm as an all-weather, all-season lip balm, keeping lips covered in all weather conditions.
The new lip balm contains an advanced formula that includes glycerin, an ingredient that retains moisture in dry air by pulling in up to 20% of its weight in water from the surrounding environment; candelilla, an ingredient that forms a barrier against moisture-robbing wind; wheat germ oil, which rehydrates heat-stressed lips; calendula oil to help soothe and heal cold-chapped lips that result from colds and the winter months; and four sunscreens that provide a broad spectrum SPF 30 UVA/UVB for year-round sun protection as recommended by the American Academy of Dermatology.
Suggested retail price falls between $1.59 and $2.49.
Elizabeth Arden to develop fragrance line for Taylor Swift
NEW YORK Elizabeth Arden has signed an exclusive global licensing deal with music star Taylor Swift to develop her own line of fragrance products.
The deal includes the development, marketing and distribution of fragrances and ancillary products. The first fragrance will debut in prestige retailers in North America during fall 2011. Swift will be involved in all aspects of product development, packaging and advertising.
"We are very enthusiastic about partnering with Taylor Swift,"stated Ronald Rolleston, EVP of Elizabeth Arden. "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist."