BEAUTY CARE

P&G launches Crest weekly cleaning paste

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the launch of its new Crest Weekly Clean Intensive Cleaning Paste, the brand’s first and only weekly cleaning paste that works to complement a regular brushing routine.

The formula features exclusive technology that combines Crest’s ActivClean Crystals and a blend of polishing silicas. When used as directed, Crest Weekly Clean Intensive Cleaning Paste promises to leave teeth feeling smooth and clean in-between dental visits, according to P&G.

The product will be available as of September for a suggested retail price of $3.99. It is available in Refreshing Mint flavor.

To support the launch, the company is kicking off in September a non-traditional media plan featuring an extensive VocalPoint Word of Mouth program, five-second TV tags and other Crest commercials, as well as FSCIs and in-store materials.

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P&G acquires hair/scalp care company Nioxin

BY Antoinette Alexander

CINCINNATI Procter & Gamble has acquired hair care company Nioxin Research Laboratories, a move that is in line with P&G Beauty’s strategy of focusing on fast growing, high margin businesses.

Nioxin offers a range of products that focus on the scalp to improve the appearance of thinning hair. The product line is distributed through salons and salon stores in more than 40 countries.

Current Nioxin chief executive officer, Brian Graham, will continue to lead the business.

“Our goal is to further grow the Nioxin business with their current organization, brand portfolio and distribution partners,” stated Kevin Otero, general manager for P&G Professional Care, North America. “Nioxin will be an important part of our portfolio to further maximize our services, education and salon business support. The acquisition strengthens P&G’s continued commitment to grow the salon industry and create new opportunities for our customers, stylists and consumers while building on our professional leadership in the hair color segment with another strong hair care brand.”

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Nestle’s Polman to succeed Cescau as new Unilever group chief executive

BY Antoinette Alexander

LONDON Unilever has announced that former Nestle executive Paul Polman will serve as the new group chief executive. He will succeed Patrick Cescau, who is retiring at the end of the year.

Cescau will retire after serving the business for 35 years and leading the company for the past four years as chairman and then as the company’s first group chief executive.

“Four years ago we set out to transform Unilever and to get the business back on track. I believe that phase of work is largely complete, so now is exactly the right time to pass on the baton,” stated Cescau. “It has been an extraordinary privilege to lead such a great business. I leave with a real sense of pride in what has been achieved, but also great confident in the company’s ability to pursue the opportunities that lie ahead.”

Polman currently serves as executive vice president and zone director for the Americas at Nestle SA. He joined Nestle in 2006 as chief financial officer. Before that he had a 26-year career at Procter & Gamble, culminating as group president of Europe, a post he held from 2001 to 2005.

“Patrick has had an outstanding career. We are greatly in his debt for the transformation he has brought over the last four years. The performance of the business has improved markedly under his leadership. Liked and admired in equal measure, Patrick leaves a substantial record on which to build,” stated Michael Treschow, chairman of Unilever. “At the same time, we are very pleased to welcome Paul Polman. He is a great talent with significant international experience and an excellent track record. He has all the attributes necessary to build on Patrick’s achievements. We are delighted that he has agreed to join the business and to lead Unilever into the next stage of its development.”

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