P&G kicks off NFL Facebook contest
CINCINNATI — Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints. The Facebook contest will reward the NFL’s most dedicated fan who never misses a moment of the season with two tickets to Super Bowl XLVI.
“Vicks continues to work with the NFL to recognize fans whose dedication to the football season matches our dedication to providing fans and players with the cold and flu symptom relief products they’ve come to rely on,” stated Andy Cipra, brand manager of Vicks North America.
“In the NFL there are no sick days, and that remains true for both the players and fans,” Brees said. “I’m excited to partner with Vicks NyQuil and DayQuil for a second year on the ‘Most Dedicated Fan’ contest. … Fans are such an integral part of the game, and we’re looking to reward the most dedicated and enthusiastic fans in the NFL.”
This year, Vicks wants to hear how NFL fans out-cheer the opposing team in the stands by submitting a personalized fan rally cry. One fan from each of the 32 NFL teams will be chosen as a semi-finalist to face off for a trip to Super Bowl XLVI. Each entrant also will receive a promo code to NFLshop.com.
The search begins Sept. 26 and a winner will be chosen Jan. 10. For more information, visit Facebook.com/NyQuil.
United Way senior health project to use Web-based MTM platform
BURLINGTON, Vt. — Pharmacists involved in a Wisconsin project focused on seniors’ health will use a Web-based software platform to help elderly patients stick to their medication regimens.
United Way of Dane County, Wis., and the Wisconsin Pharmacy Quality Collaborative — a multiorganizational initiative led by the Pharmacy Society of Wisconsin — will use Aprexis Health Solutions’ medication adherence technology as part of United Way’s Safe and Healthy Aging Community Project. Pharmacists will use the Aprexis platform to conduct and manage patient medication therapy management sessions.
"Aprexis provides pharmacists an intuitive, logical step-by-step process that guides them through an efficient and effective comprehensive medication review process for the geriatric patient, including assessment of [adverse drug events,]" United Way director of community engagement Hooyung Young said. "Aprexis gives us the tools we need to ensure that seniors are properly adhering to their medication regimens and are not taking inappropriate prescriptions, which could trigger hospitalization or long-term disabilities."
Fourth Annual Philadelphia Undy 5000 5K Run/Walk raises more than $100K
PHILADELPHIA — Despite flooding from severe weather in several parts of Pennsylvania earlier this month, nearly 600 people ran in their underwear in Philadelphia in support of those who have been affected by colon cancer.
Participants of the Fourth Annual Philadelphia Undy 5000 5K Run/Walk ran on MLK Drive, near the Philadelphia Museum of Art, and raised just over $110,000 to fight colon cancer.
Colon Cancer Alliance CEO Andrew Spiegel even joined in, stripping down to his Joe Boxer undies on stage. “I lost a bet with Todd Setter. I thought my team, the Rear Enders, would raise more money than the top team in San Diego this year, but I lost. And I’m true to my word,” Spiegel said.
“We had an awesome group of people here today,” said Setter, National Undy 5000 event director. “We had 28 colon cancer survivors who came out, and they all had such great attitudes. They were so inspiring, making a fun time out of a challenging situation.”
Event proceeds are used to support the Colon Cancer Alliance’s national and local patient support and public awareness programs. The Undy 5000 series, created by the CCA in 2008, is held in cities across the nation, and is designed to promote awareness and educate the public about colon cancer.
Boehringer Ingelheim, the maker of Dulcolax, is the presenting sponsor of the 2011 Undy 5000 races.