BEAUTY CARE

P&G introduces Gillette body wash for men

BY Drew Buono

CINCINNATI Procter & Gamble is getting in on the market for men’s body wash.

The Gillette 2-in-1 Dry Skin Hydrator + Body Wash joins similar brands from Adidas, Axe, L’Oreal and Neutrogena, as well as P&G’s existing Old Spice body wash brand, which is marketed to young men and teenage boys.

P&G hopes to use the Gillette brand to market personal-care products for men, such as body wash, shampoo and deodorant, on top of Gillette’s more well-known shaving products.

P&G acquired the Gillette brand through a $57 billion merger in 2005.

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Griffin, Larney named vice presidents at The Natural Dentist

BY Antoinette Alexander

MEDFORD, Mass. The Natural Dentist, a manufacturer of all-natural oral care products, has announced the addition of two vice presidents to their sales and marketing teams. Michael Griffin joins as vice president of marketing and Raymond Larney joins as vice president of global sales.

“We are thrilled to have Michael and Raymond onboard,” says Nancy Rosenzweig, chief executive officer of The Natural Dentist. “Our ability to attract this kind of talent is a testament to the strength of our mission to bring clinically proven, natural oral health products to the consumer. Both executives are highly strategic and have a deep knowledge of the oral care category and our retail partners. They will be instrumental in helping us reach our leadership goals in the marketplace.”

Griffin most recently served as vice president of global marketing and business development at Sunstar, an oral care manufacturer. He brings with him more than 20 years of experience in a variety of marketing and business development roles. As a member of The Natural Dentist team, he will work to optimize the company’s communications and product line strategies.

Previously national sales manager at Philips Medical Systems, Larney joins The Natural Dentist team, bringing with him more than 22 years of sales experience including a 14-year stint at Oral-B/Braun, a Gillette division. In his new role, Larney will work directly with the sales team to accomplish goals and build The Natural Dentist brand.

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Genevieve Berger named head of R&D at Unilever

BY Adam Kraemer

NEW YORK Unilever has announced the appointment of Genevieve Berger as chief R&D officer.

In the new position, Berger will lead the research and development team at Unilever, one of the world’s leading producers of foods, and home and personal care products. Currently, she is a professor of medicine at Pierre and Marie Curie University and at La Pitie-Salpetriere Teaching Hospital in Paris.

Patrick Cescau, group chief executive officer, said: “I am extremely pleased to be able to welcome Genevieve to my team as an executive member. The contribution she has made to the business as a non-executive was outstanding and served to demonstrate to us how much more she could achieve in a full-time capacity.”

Berger will report directly to Cescau, and will join his executive team.

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