BEAUTY CARE

P&G highlights new Head & Shoulders with Old Spice in MLB campaign

BY Antoinette Alexander

CINCINNATI — Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

Starting on opening day, for every “whiff” across MLB during the 2013 regular season, Head & Shoulders will make a $1 donation to the MLB Reviving Baseball in Inner Cities program. Fans can get involved by tweeting whiffs throughout the season via the #Whiff hashtag, along with their favorite team’s Twitter handle to rack up the donations for their teams’ local RBI leagues and also have the chance to win MLB prizes. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, encouraging academic success and achievement.

To coincide with opening day, Head & Shoulders will also be launching their latest ad campaign featuring Wilson and his Angels teammate Josh Hamilton.


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Tom’s of Maine launches new plant-based toothbrush

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

With a plant-based handle made from renewable castor oil plants instead of petroleum, the Naturally Clean toothbrush also has dye-free, multi-height bristles to clean between teeth and along the gum line.

To celebrate the launch, Tom’s of Maine is inviting consumers to tweet their pledge to make a switch to @TomsofMaine using the hashtag #naturallyclean. The first 500 people to do so beginning March 28 through March 29 at 9 a.m. Eastern Standard Time are eligible for one free Tom’s of Maine Naturally Clean toothbrush.

Tom’s of Maine Naturally Clean toothbrush is BPA-free No. 7 plastic and is available with soft or medium bristles in green, blue or purple hues with mineral-based pigments. It is recyclable through the Tom’s of Maine TerraCycle collection Program, which gathers toothbrushes, as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills.

 

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AmLactin’s newest lotion features AHAs, ceramides

BY Antoinette Alexander

MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy skin care has introduced its new AmLactin Cerapeutic Restoring Body Lotion, formulated with alpha-hydroxy acids and essential ceramides.

Making its retail debut at select Wal-Mart and Walgreens stores, AmLactin Cerapeutic contains the intensely hydrating, patented Ultraplex formula to exfoliate, and three skin identical ceramides that work together to strengthen skin’s protective moisture barrier for softer, more resilient skin.


AmLactin moisturizers contain alpha-hydroxy acids, which are effective at exfoliating and hydrating the skin. AmLactin formulas also contain emollients and humectants that help retain skin’s natural moisture and draw water to the skin, so it looks and feels soft and smooth. The AmLactin Alpha-Hydroxy skin care line includes AmLactin Moisturizing Body Lotion, AmLactin Cerapeutic Restoring Body Lotion, AmLactin Ultra Hydrating Body Cream (formerly AmLactin XL) and AmLactin Foot Cream.

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