P&G helps men get in the ‘zone’
Procter & Gamble, which owns the Gillette brand, is taking an innovative approach to reaching men in the grooming aisle with the rollout of its Men’s Zones in select H-E-B supermarkets.
The store-within-a-store carves out aisles that specially are tailored to meet his grooming needs, boasting more than 530 products just for him. In addition to featuring products from P&G, as well as other manufacturers, the Men’s Zone department has touch screens so he can get grooming tips and discover new products. There also are flat-screen TVs that can show sporting events or other information.
With arched endcaps and blue floor lighting, the department is hard to miss, but it also creates an area where male shoppers are encouraged to explore.
Giant Eagle takes HBW to new heights
You can’t be all things to all people, but you can be all things to one person. That’s the opportunity Giant Eagle is grabbing with the number of ways the Pittsburgh food-and-pharmacy retailer interacts with patients.
“Our goal is to help those within our communities live healthier, longer lives,” Dan Donovan, Giant Eagle spokesman, told Drug Store News. “We look to do this in a number of ways … [through] initiatives, such as our health and beauty care business, in-store retail health clinics and our group of skilled dietitians.”
Giant Eagle opened the first of its health-beauty-wellness pilot tests — a new wellness format that helps bridge pharmacy and a more natural, wellness-oriented front-end — in 2009. That department, which boasts its own entrance and is opposite pharmacy, better positions the grocer as a preventive health resource.
Giant Eagle’s team of dietitians is headed by corporate nutritionist Judy Dodd — her group is responsible for answering any food and nutrition questions that one of Giant Eagle’s 3.8 million Giant Eagle Advantage cardholders may have.
In addition to boosting the mix of services available at Giant Eagle these days, the grocer also remains highly competitive on generic medication offerings. “It is also important that we continue to deliver great value to our customers, both with offerings, such as our $4 generic prescription program and our free antibiotic and diabetes medication initiatives, as well as by offering popular Fuelperks! rewards on many qualifying prescriptions,” Donovan said. In the summer of 2010, Giant Eagle began offering five commonly prescribed medications for the treatment of Type 2 diabetes — glimepiride, glipizide, glyburide, metformin and chlorpropamide — at no cost to patients. For that, the grocer was recognized by the American Diabetes Association with that organization’s Chairman’s Citation Award. Giant Eagle is the second recipient of the award.
Vitabath breathes new life into product offerings
PHOENIX — Vitabath, a bath and body brand that dates back more than 50 years, is looking to attract a whole new generation of women with the introduction of 17 new body washes.
The brand’s revival will begin with the rollout of lime citron basil, exclusive to Costco, in June. This will be followed by the release of the 16-scent Vitabath fragrance collection in July.
"Our new body washes combine the trusted elements of the existing Vitabath brand — rich, nourishing lather and high-quality ingredients — with playful packaging and fresh fragrances, and are designed to provide affordable indulgence to a younger, highly savvy demographic," Vitabath CEO Richard Neill said. "All of our 17 new products offer busy young professional women a way to take some much needed ‘me time’ to relax and reinvigorate while nourishing their skin with vitamins and antioxidants."
Beginning June 1, Vitabath’s lime citron basil geleé exclusively will retail at Costco locations in 38-oz. bottles for $16.99.
Launching in July, the Vitabath fragrance collection includes 16 body washes retailing for $9.99 each. The fragrances include Spa Day, In Bloom, Fruit Fanatic and Cupcake Couture. This line will be available at Fred Meyer, Ricky’s NYC, Harmon Discount and Bed Bath & Beyond stores, as well as other locations.
Vitabath is manufactured and distributed by Rich Brands, formerly known as Esscentual Brands. Rich Brands was founded in 2007 and is based in Phoenix.