BEAUTY CARE

P&G helps consumers bag information about beauty items with My Beauty Adviser

BY Antoinette Alexander

CINCINNATI — Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.

P&G Beauty & Grooming brands Clairol, CoverGirl, Olay and Pantene have joined forces to create the multifaceted beauty application, dubbed My Beauty Adviser, which is geared toward consumers. The free application, developed by Densebrain, is for the iPhone and Android mobile platforms and can be downloaded via the iTunes Application Store.

"Our customers continue to tell us they need guidance to decide with beauty products to use and how to use them to get the look that they want," said Kevin Hochman, marketing director for Olay, Secret and Venus. "That’s why we created My Beauty Adviser: to help women find the best answers in a quick and fun way while on the go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases, and we believe My Beauty Adviser accomplishes that goal."

The application enables consumers to explore products, get personalized beauty recommendations and manage product selections via a Beauty Bag. Products can be stored for quick access later from consultation results, searches and articles by dragging the product image into the Beauty Bag, P&G said.

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Report: Schick looks to help men smell good with Xtreme3 Refresh

BY Antoinette Alexander

NEW YORK — Schick, an Energizer Holdings brand, is launching a men’s scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor’s handle.

The new Xtreme3 Refresh will be promoted via an online marketing campaign and a partnership with Nascar driver, Martin Truex Jr. According to the article, Schick will be circulating the new scent through diffusers at "refresh stations" it will set up at 10 Sprint Cup races this summer.

The new razor now is hitting store shelves, and online ads are slated to begin to appear June 17 on such sites as MadeMan.com and MensHealth.com, according to the report.

As previously reported by Drug Store News, Schick Quattro for Women disposables recently unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care’s Quattro for Women disposable razors and its Skintimate signature scent Raspberry Rain.

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With peak sun care season in full swing, FDA looks to revise sunscreen product regulations

BY Allison Cerra

SILVER SPRING, Md. — One month after the observance of Skin Cancer Awareness Month, the Food and Drug Administration announced Tuesday it is taking measures to assure all sunscreen products are safe and effective.

By next year, the FDA said, all over-the-counter sunscreen products will be required to meet certain standards. For example, sunscreens may be labeled as "broad spectrum" if they protect against both ultraviolet A and ultraviolet B radiation, and pass a broad spectrum test developed by the FDA. UVB is primarily responsible for causing sunburn, while UVA contributes to sunburn, skin cancer and premature skin aging. Additionally, for sunscreen products that are labeled with sun protection factor values of 15 or higher, but not as broad spectrum, the SPF value only will indicate the amount of protection against sunburn, the agency noted.

Also among the proposed regulations: Sunscreen products that have SPF values higher than 50 will be labeled as "SPF 50+." The FDA said that it does not have adequate data demonstrating that products with SPF values higher than 50 provide additional protection, compared with products with SPF values of 50.

What’s more, manufacturers that tout such sunscreen product claims as "waterproof," "sweatproof" or "sunblocks" will be required to remove these claims because they overstate effectiveness, the FDA said.

The changes were lauded by the Skin Cancer Foundation, which said that updating regulations associated with sunscreens was much needed.

"Although science and technology has advanced over the past several years to dramatically improve the efficacy of sunscreens, there has long been a need to update the governmental regulations associated with them — particularly in the areas of UVA protection and product labeling," the Skin Cancer Foundation’s Photobiology Committee chairman Warwick Morison said. "This announcement is a significant advancement for the FDA, which brings awareness to and acknowledges the importance of UVA protection in the prevention of skin cancer."

Additional information about these regulations can be found here.

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