P&G extends Have You Tried This Yet? campaign to reach Hispanic consumers
CINCINNATI — Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.
Have You Tried This Yet? (¿Ya Probaste Esto?) will be supported through Entre Comadres, a multibrand platform created as a partnership between P&G and LULAC, one of the largest, national nonprofit Hispanic organizations. P&G will implement posters and product samples at participating laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.
According to the U.S. Census, Hispanic spending power is estimated to total $1.2 trillion in 2011, making Hispanics the largest minority group in the United States.
“As the U.S. Census shows, the Latino population has become the nation’s largest minority, and this growth is bringing an increased demand for products and services to meet our specific needs,” said LULAC national president Margaret Moran. “We are proud to continue supporting P&G in its efforts to meet the needs of the growing Hispanic population through innovative products that help make their lives easier and better.”
In related news, P&G also will distribute its latest edition of BrandSaver on Feb. 27, a complimentary coupon booklet that features more than $131 in savings on the campaign’s featured innovative products, in local newspapers throughout the country.
H2O Plus’ Sea Pure collection earns EPA seal
CHICAGO — A company has been recognized by the Natural Products Association for touting natural ingredients in its skin care collection.
H2O Plus’ Sea Pure skin care and body collections have met the NPA’s requirements to earn the NPA seal. H2O Plus’ Sea Pure skin care and body collections is infused with delicate sea lavender to nourish and transform skin tone and texture, while featuring a relaxing aroma. It includes the Sea Pure reviving body buffer, replenishing body cream and finishing body silk.
H2O Plus’ certified products join nearly 400 other NPA-certified products, NPA said.
Ulta implements scholarship program for young women
CHICAGO — Beauty retailer Ulta said it will award more than $100,000 in scholarship grants across 13 U.S. cities to female high school seniors.
The 2011 Enrich, Empower and Enlighten Scholarship program will offer each winner an $8,000 scholarship to the educational institution of her choice. Applications will be evaluated on community involvement, leadership qualities, academic achievement and commitment to continuing their education, Ulta said.
Participating cities in the program include:
Oak Park, Ill.; and
South Portland, Maine.
All scholarship application packets must be postmarked by March 18, and winners will be notified on or before May 31. Winners and their friends will be invited to a party in their honor at a local Ulta store, complete with free makeovers and product giveaways.