BEAUTY CARE

P&G expands Old Spice portfolio with new bar soap

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the Fiji, Pure Sport and Swagger scents.

To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the jingle soap commercials of the 1980s and 1990s. Developed by Wieden+Kennedy, the campaign will launch with two television ads on April 9, with a third spot to debut this summer.

The new Old Spice bar soap launch also will be supported by a cinema and dedicated online campaign with media banners bringing the tagline — "The Bar Soap You’ve Been Smelling For" — to life.

All three scents of new Old Spice bar soap are available in six-packs for suggested retail price of $3.99 and in two-packs for a suggested retail price of $1.79.


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COTY, GNC among finalists for Virgo’s inaugural Insights Awards

BY Michael Johnsen

NEW YORK — Virgo on Monday announced the finalists of its inaugural Insights Awards, to be awarded May 1 at the SupplySide MarketPlace opening presentation at the Jacob Javits Center here. 

The awards celebrate successful market launches driven by CPG supplier/formulator partnerships in beverage, omega-3 and cosmetics. Winners will receive a recognition plaque and a special profile discussing the innovative partnership and market success to be highlighted on the respective web sites: SupplySide Beverage Insights, SupplySide Omega-3 Insights or SupplySide Cosmetics Insights.

The Beverage Insights Finalists are Cytosport’s Evolve, developed with BASF; GNC NutriWater, developed with Shadow Beverages, Sterling Technology and WILD Flavors; and Tipton Mills’ Probiotic Instant Coffee, developed with Ganeden Biotech.

The Cosmetics Insights Finalists are COTY’s Beyoncé Pulse NYC fragrance, developed with Symrise; IDC’s Integral Dermo Protection, also developed with Symrise; and Skin Authority VitaD Fortified Illuminating DUO, developed with the Dole Nutrition Institute. 

Omega-3 Insights Finalists are Miguel’s Omega Foods’ Chia Bread, developed with Chia-Brand; Oceans Omega Omega Infusion, developed with Mycell Technologies; and Swanson Health Products’ OmegaActiv Super DPA Fish Oil, developed with Cyvex Nutrition/Omega Protein.

 

 

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Goddess Garden Organics launches chemical-free continuous spray sunscreen

BY Antoinette Alexander

BOULDER, Colo. — Goddess Garden Organics — the makers of organic sunscreens for adults, kids and babies — has debuted a Continuous Spray Natural Sunscreen, which, according to the company, is the only all-natural, chemical-free continuous spray sunscreen on the market today.

"While natural sunscreens are always a smart choice, it has become even more important to avoid sunscreen chemicals in light of new research showing that oxybenzone, a chemical used in many conventional sunscreens, is associated with an increased risk of hormone disruption and closely tied to endometriosis," stated Nova Covington, founder and CEO of Goddess Garden Organics. "Our mission is to educate consumers of the benefits of natural mineral sunscreens and the risks associated with chemical sunscreens. There are great options that are safe and effective too. Just as moms became aware of the dangers of BPA a few years ago, my hope is parents will become more aware of the dangers of hormone disrupting chemical sunscreens too."

The Goddess Garden Organics Continuous Spray Sunscreens join the Goddess Garden line of all-natural, chemical-free sunscreen lotions made with certified organic ingredients. All Goddess Garden products are nontoxic and biodegradable.

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