HEALTH

P&G develops new program in line with Prilosec OTC

BY Michael Johnsen

CINCINNATI Procter & Gamble on Wednesday revealed a little of its Prilosec OTC marketshare protection strategy with the launch of the “Official Sponsor of Everything You Do Without Heartburn” program.

“Our consumers tell us that frequent heartburn prevents them from doing a lot of the things they love to do,” stated Robert Cleveland, Prilosec OTC brand manager. “Prilosec OTC provides powerful protection against frequent heartburn so our consumers can enjoy their passions, and these individualized sponsorships will help them take those passions to the next level.”

People can apply for a chance for sponsorship in one of 15 categories, which range from Health & Fitness, to Community Service, to Arts & Crafts, among others. To apply, consumers can visit OfficialSponsor.com, create a profile and fill out the sponsorship application. The application process includes the option to upload pictures or videos to express who they are and what they love to do. If selected, P&G will provide an average of $1,000 worth of resources to help take Prilosec OTC’s patient’s passions to the next level.

The public will have a chance to view every applicant’s online profile and vote for their favorites. The application deadline for the initial round of sponsorships is Feb. 22, and those chosen for sponsorship will be announced on or around March 19. A second round of sponsorships will be conducted shortly after.

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Hand sanitizers become popular item given to employees, Advertising Specialty Institute says

BY Michael Johnsen

TREVOSE, Pa. The Advertising Specialty Institute on Wednesday announced that hand sanitizers now rival pens as one of the most popular logoed items that companies are giving away to clients and employees.

Searches of the key words “hand sanitizers” by promotional products distributors via the Advertising Specialty Institute’s promotional products database jumped 439% for the 12 months ended October 2009. Only searches for pens — which for years have been the best-selling logoed product in the promotional products industry — were higher over that period.

“Certainly, there’s been a dramatic increase in sales of sanitizer sprays, gels and other anti-bacterial products,” stated Larry Wilhelm, CEO of Custom HBC, one of the many suppliers of customized health and beauty care products for the promotional products field.

Sales of all logoed sanitizing products surged in early spring, and then again in September, at the start of flu season, Wilhelm said. Sales of flu-related items, like facial tissues, have also increased.

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SinuCleanse introduces updated neti pot

BY Michael Johnsen

MADISON, Wis. SinuCleanse recently introduced a clear, lightly-tinted blue version of its neti pot, designed to enhance ease of use by enabling visual inspection of the saline solution in the neti pot to ensure it is completely mixed and pure.

The clear design also allows better monitoring of the flow and volume of saline solution during nasal washing, the company stated.

“For a practice that dates back literally thousands of years, there have been few innovations in neti pots,” stated Diane Heatley, developer of the SinuCleanse nasal wash system. “The new SinuCleanse neti pot is a true advancement and gives consumers a clear choice in that the ability to monitor the solution and the impression of ‘purity’ that the design provides enhances ease of use and motivates compliance.”

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