P&G develops eStore concept with PFSweb
CINCINNATI Procter & Gamble is testing Web sales via an online “learning lab” developed in partnership with e-commerce services provider PFSweb.
The online store, called the eStore, will be owned and operated by PFSweb and will exclusively feature P&G products to consumers in the United States. The eStore is expected to launch in the spring, following a pilot of the site with 5,000 consumers that will begin in the coming weeks.
P&G initiated the eStore concept and has been working its ideas for test concepts and programs with PFSweb. Product pricing, promotion, shelving and distribution will be at the sole discretion of PFSweb. P&G will work closely with PFSweb to identify new concepts, programs and marketing efforts to test via the eStore.
“We are very excited about the eStore’s potential to reach more consumers and create new online experiences and innovations that build our brands online,” stated Kirk Perry, P&G’s VP, North America. “Ultimately, our goal in working with an experienced e-commerce business like PFSweb is to test concepts and programs that can be reapplied with all of our online retail partners in ways that exponentially grow consumer affinity for our brands and mutually increase sales for P&G and our retailer partners.”
CVS’ Beauty360 expands presence to Internet
WOONSOCKET, R.I. CVS/pharmacy’s upscale Beauty360 retail concept now has e-commerce capabilities, enabling shoppers to buy everyday necessities and prescriptions, as well as prestige beauty products through a shared shopping basket, across both CVS.com and Beauty360.com.
“CVS/pharmacy has always been a leader in beauty, and launching the Beauty360 concept was a milestone for us in being able to provide our customers with greater access to the prestige beauty products they love,” stated Mike Bloom, SVP merchandising and supply chain. “With the introduction of e-commerce for Beauty360, we are making shopping for these luxury beauty products more convenient for everyone — especially the nearly 6 million customers who visit CVS.com each month.”
Since its launch in November 2008, the Beauty360 concept has grown to eight locations nationwide with additional locations expected to open throughout 2010.
The Beauty360.com site offers such prestige brands as Freeze 24.7, Jack Black, Anthony Logistics for Men, Laura Geller, Paula Dorf and Borba Cosmetics.
Beauty360 shoppers can also reap the benefits of the CVS/pharmacy ExtraCare Rewards program, which provides 2% money back on all purchases among other benefits.
Zoe Saldana makes ‘Magic’ with Avon
NEW YORK Avon has signed actress Zoe Saldana, who appears as Neytiri in the sci-fi thriller “Avatar,” to be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic, debuting in April.
In addition to supporting Eternal Magic, Saldana will also be featured in the company?s brochure as a face of Avon’s color cosmetics category in the coming months.
Eternal Magic takes inspiration from the Princess Monaco rose. The fragrance will launch in the United States in April and will be available exclusively through Avon representatives worldwide.
Avon’s other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Demsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.